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Marketing Conference 2014: Driving Business Value

  • The Charles Hotel, Cambridge, MA

Agenda | Sponsors | Fees & Hotel Info


Overview

#ITSMA14

ITSMA’s 21st Annual Marketing Conference will be in Cambridge, MA, November 4 & 5. We have an extraordinary line-up of speakers, pre- and post-conference workshops, networking opportunities, and the Marketing Excellence Awards celebration.  With a focus on Driving Business Value, the Conference will showcase experts advice on what it takes for marketing to be accountable and contributing to the business. Come to learn the latest about digital marketing, storytelling, ITSMA’s latest research, lead generation, and social media. And this year, we plan to make it much more interactive with roundtable discussions, breakouts, case studies, and exercises throughout the Conference. Come join us!


Some of our fabulous speakers include:

John Lenzen, Vice President and Chief Marketing Officer, Tata Consultancy Services
Mani Dasgupta, Chief Marketing Officer, North America, Capgemini
Bill Cashmore, Owner and Director, Actors in Industry Ltd
Christopher K. Williams, Chief Marketing Officer, Cognizant Consulting
Adele Revella, President, Buyer Persona Institute, and author of The Buyer Persona Manifesto
Beverley Burgess, Senior Vice President and ABM Practice Lead, bburgess@itsma.com
Meagen Eisenberg, Vice President, Demand Generation, DocuSign
Matt Preschern, Vice President Marketing, NA Business Consulting Services, IBM Corporation
Chris Goodman, Chief Marketing Officer, KPMG LLP
Jeff Sands, Senior Associate, jsands@itsma.com
Kathy Macchi, Senior Associate, ITSMA & Vice President, Consulting Services, Inverta, kmacchi@itsma.com
Jane Hiscock, President, Farland Group
Malcolm Frank, Executive Vice President, Chief Strategy Officer & Chief Marketing Officer, Cognizant
Larry Weber, Chairman & Chief Executive Officer, Racepoint Global, and author of The Digital Marketer: Ten New Skills You Must Learn to Stay Relevant and Customer-Centric'
Julie Schwartz, Senior Vice President, Research & Thought Leadership, jschwartz@itsma.com

Pre-Conference Workshops: November 3, 1:00–4:30 pm

Start the learning early! Two marketing experts will lead half-day workshops on Monday, November 3, from 1:00–4:30 pm for marketers interested in developing their storytelling skills and buyer persona knowledge. Each workshop will provide knowledge, examples, hands-on experience, and takeaways to help increase your knowledge and skills in these important topics.

The Power of Storytelling

Bev Burgess, Senior Vice President
ITSMA Europe

Storytelling is part of the human condition, part of our DNA. It’s how we represent ourselves, our lives, and our world, both to ourselves and to each other. Stories help us to paint pictures about new possibilities. Ultimately, stories help us to connect.

In ITSMA’s 2014 Services Marketing Budget Allocation & Trends study, storytelling is the number one skill marketers believe is essential to their marketing organization’s future successbeating even ‘leadership skills’ to that top spot.

Join us at our storytelling workshop to learn:

  • Why storytelling is a skill future marketing leaders need
  • What makes a strong, engaging story
  • How to use storytelling to increase your impact when speaking and presenting

Free with conference registration, otherwise $395 for members ($595 for non-members)

Let Buyer Personas Be Your Guide

Adele Revella, CEO & Founder
Buyer Persona Institute

Do you have the buyer persona insights you need to develop and execute effective messaging, content marketing, and sales enablement strategies?

You might be surprised to learn that B2B marketers can gain exceptional insight into the perceptions that impact their buyer’s decisions—insights that are far more actionable than the demographic buyer profiles you may have seen. Or better yet, that these insights result in fewer buyer personas than you expect, and readily deliver measurable gains in marketing ROI.

Spend a few hours with us to learn about a:

  • Methodology for buyer personas that are purpose-built for B2B marketers
  • Simple process to ensure that your messages communicate what your buyers want to hear
  • Persona-based content marketing plan that builds a bond of trust for your services
  • Strategy that motivates sales people to prioritize marketing-generated leads

Free with conference registration, otherwise $395 for members ($595 for non-members)


The Minis: 90 Power Minutes: November 5, 1:30–3:00 pm

We will be holding post-conference workshops, included in the Conference fee, led by ITSMA experts onGlobal/Local Marketing, Account Based Marketing, and Campaign Effectiveness on the afternoon of November 5. Be sure to sign up for one of these 90-minute workshops when you register! Workshop leaders:

  • Integrating Global/Local Marketing & Campaign Planning
    Bev Burgess, Senior Vice President, ITSMA Europe
  • Building & Scaling Successful Account Based Marketing Programs
    Jeff Sands, Vice President & ABM Practice Lead, ITSMA
  • Improving Campaign Effectiveness through New Tools, Technologies, and Personalization
    Kathy Macchi, Senior Associate, ITSMA

Interact with ITSMA Subject Matter ExpertsSchedule  a 1:1 Session

We are offering 30-minute, one-to-one meetings with ITSMA Subject Matter Experts on an area of your interest. Meeting times are limited, so let us know what you want to talk about. Potential meeting times:

Nov 3
1:30–5:00
7:30 pm
Nov 4
8:00–8:30 am
10:45–11:15 am
3:30–4:00 pm
4:45–6:00 pm
Nov 5
7:30–8:00 am
1:00–5:00 pm

A sampling of some of the topics you might consider includes:

  • Any of ITSMA’s research, including 2014 Services Marketing Budget Allocations and Trends
  • Account Based Marketing
  • Brand Positioning & Differentiation
  • Client Engagement/Advocacy/Loyalty Programs
  • Industry Marketing
  • Lead Generating & Nurturing
  • Marketing Automation
  • Marketing Metrics & Measurement
  • Persona Marketing
  • Sales Enablement
  • Solutions Marketing
  • Thought Leadership Marketing
  • Or suggest a topic and we’ll see what we can do

Not exactly a fit with your area of interest? No problem. Let us know what you want to discuss, and we’ll do our best to find the appropriate expert to meet with you. Take advantage of this opportunity when you register!


Who Should Attend & Why

ITSMA’s Annual Marketing Conference is designed for senior- and executive-level marketing, strategy, and business development professionals who want to learn from industry peers, stay at the top of their game, bring their marketing practices to the next level, and network with like-minded business leaders.

Over the two-day Conference, you’ll have the opportunity to:

  • Challenge your thinking with stimulating presentations from B2B marketing practitioners on today’s most pressing topics and trends
  • Listen to world-renowned authors, thought-leaders, and business advisors on the future of marketing
  • Receive a copy of Larry Weber’s new book The Digital Marketer–Ten New Skills You Must Learn to Stay Relevant and Customer-Centric, and Malcolm Franks’ new book Code Halos: How the Digital Lives of People, Things, and Organizations are Changing the Rules of Business
  • Get tips from successful marketers on how they are transforming their marketing organizations and activities
  • Learn about award-winning marketing programs and campaigns in the Marketing Excellence Award breakouts
  • Build new knowledge and skills in the pre- and post-conference workshops on storytelling, buyer personas, global/local marketing, account based marketing, and new campaign tools and technologies
  • Network with professional peers and fellow industry professionals at the Welcome Reception, Marketing Excellence Awards Reception, lunches, and breaks
  • Meet 1:1 with an ITSMA expert on a topic of your choice

And, in this day of restricted travel, why not take advantage of this opportunity and get together with your team? In addition to sharpening the skills of your team, here are some ways you can make the most of the Conference:

  • Convene at the Conference. Virtual meetings are convenient, but face-to-face time is priceless. Take advantage of this unique opportunity and wrap a team strategy and planning session around the Conference. You’ll hear plenty of new ideas to discuss, thanks to the fresh content at the Conference.
  • Develop the skills of your people. Want your team to learn new skills or elevate their perspective? There’s never been a better way.
  • Reward and recognize your team’s hard work. The Conference is a great way to invest in your top talent, recognize the teams’ successes, and motivate them to keep looking at new and different ways to approach their marketing challenges.
  • Get personal, one-on-one advice. If you take advantage of a 1:1 meeting, you can start to discuss the advice and plan ways that the team can work together to solve your critical business issues.

ITSMA Event Testimonial


Welcome ReceptionMonday EveningNovember 3

Eat, drink, and enjoy. Kick off your Conference experience at the Welcome Reception and meet like-minded professionals and discuss new directions for future success. Join us after your long day of business or travel to relax, enjoy complimentary hors d’oeuvres and beverages, and meet with old friends and new acquaintances.


Agenda

MONDAY, NOVEMBER 3

Pre-Conference Workshops

1:00-4:30 pm The Power of Storytelling
Bev Burgess, Senior Vice President,
ITSMA Europe
Bill Cashmore, Director, Actors in Industry
Let Buyer Personas Be Your Guide
Adele Revella
CEO & Founder
Buyer Persona Institute
5:00–7:00 pm Welcome Reception and Pre-Registration  

 

TUESDAY, NOVEMBER 4

7:30 am Registration & Continental Breakfast
8:30 Conference Kickoff & Opening Remarks: Driving Business Value
Dave Munn, President & CEO, ITSMA
9:00

Code Halos: How the Digital Lives of People, Things, and Organizations are Changing the Rules of Business and Marketing
Malcolm Frank, Executive Vice President, Strategy & Marketing, Cognizant Technology Solutions, and author of Code Halos: How the Digital Lives of People, Things, and Organizations are Changing the Rules of Business

Read more about the topic

Today’s outliers in revenue growth and value creation are winning with a new set of rules. They are dominating by managing the information, or Code Halos, that surrounds people, organizations, processes, and products. This is far beyond “Big Data” and analytics. Code Halos spark new commercial models that can dramatically flip market dominance from industry stalwarts to challengers. In this presentation, Malcolm Frank will discuss how marketers and digital innovators can leverage and build Code Halo solutions to drive success. He will:



  • Examine the explosion of digital information that now surrounds us and describes the profound impact this is having on individuals, corporations, and societies;

  • Show how the Crossroads Model can help anticipate and navigate this market shift;

  • Provide examples of traditional firms already harnessing the power of Code Halos including from GE and Disney to Allstate Insurance among others.

 
10:00 Networking Break
10:30

KPMG’s Marketing Transformation—Path to High Performance
Chris Goodman, CMO, KPMG

Read more about the topic

The CMO agenda is a popular and somewhat controversial topic of conversation in corporate America today. What marketing organizations are doing to help engage customers has changed dramatically across the board and KPMG is no exception. Chris Goodman joined KPMG just over three years ago and in that time has been integral to advancing the contributions and impact Marketing has made to the partnership. From building the brand to developing relationships and driving sales, hear how KPMG is defining its marketing transformation journey.

11:15 How B2B Buyers Consume Information & Content
Julie Schwartz, Senior Vice President, Research & Thought Leadership, ITSMA 

Read more about the topic

The buying process for complex B2B technology-based solutions and consulting has changed dramatically. With the proliferation of online information, and growing ranks of B2B Social Buyers, ITSMA has documented the waning influence of peers and the rising credibility of solution provider websites, SMEs, and even salespeople. ITSMA’s 2014 How Buyers Consume Information Study illuminates emerging trends and helps solution providers rethink the ways they reach and engage with decision makers and influencers throughout the buying process. Julie Schwartz will be presenting highlights from this “hot off the press” research and the implications for marketers, as she does every year at the Annual Conference.

12:15 Networking Lunch—Table Topics
1:30 pm Buyer Personas: It’s All About Insight!
Adele Revella, CEO & Founder, Buyer Persona Institute
2:15 Breakout Discussion Sessions

  • Improving Internal & External Storytelling
    Bev Burgess, Senior Vice President, ITSMA Europe

    Read more about the topic

    Once upon a time there was a marketer who didn’t know how important storytelling was to their career success. The end. Of their career!The best way of engaging and exciting your internal and external audiences is with a story. How well are you doing this today?As storytelling has moved from the theatre, through movies, politics, and now into business, it’s a skill marketers need now more than ever. During this breakout discussion we’ll explore what makes a good story, drawing on examples from across the industry and beyond.

  • Linking Marketing Activity and Business Results
    Julie Schwartz, Senior Vice President, Research & Thought Leadership, ITSMA

    Read more about the topic

    With new technology and a more client-centric focus, marketing is having an impact like never before. Nevertheless, many business leaders continue to question marketing’s value. Few use marketing’s data to make decisions. There is a disconnect between what the senior-most business leaders are looking for and what marketing delivers. Recent ITSMA/VEM research uncovers how best-in-class marketers use data, metrics, and analytics to improve marketing performance, measure marketing’s value, inform business decisions, and forecast trends. These frontrunners speak the language of business and demonstrate the link between marketing activities and business results.

  • Improving Campaign Effectiveness through New Tools, Technologies, and Personalization
    Kathy Macchi, Senior Associate, ITSMA

    Read more about the topic

    The pressure is on Marketing to demonstrate the value of the campaigns they develop and run continues to increase. But measuring the impact is just one part of the equation. The real challenge is how to create campaigns that are more effective. Come to this breakout session to hear about the latest tools, technologies and personalization techniques marketers are using – and learn how to take campaign effectiveness to a whole new level. From data management platforms to unify your data across platforms to tools that will find you prospects that match your current customer profiles to technologies that will even help brands deliver sincerity at scale through predictive analysis. Share your experiences and hear what your colleagues are doing to improve their campaigns.

     
     
  • Building a World-Class Thought Leadership Program
    Jeff Sands, Vice President & ABM Lead, ITSMA

    Read more about the topic

    B2B companies can’t just be product and service providers anymore; they must also be idea providers. Thought leadership used to be something that was nice to do; now it is a marketing imperative. Thought leadership has become an integral part of the buying decision. It can actually create a sales opportunity if it hits buyers during that early epiphany stage, when they are trying to clarify their issues and needs.In this session, we will discuss:


    • The four stages of Thought Leadership Maturity, and the elements required to move from stage-to-stage;

    • The seven dimensions of Thought Leadership Mastery and the areas critical to success;

    • The role that marketing can and should play in advancing your company’s Thought Leadership practices; and

    • Industry examples


3:15 Networking Break
3:45 Marketing Leaders Panel
Facilitator:
 Jane Hiscock, President, Farland Group

  • Matt Preschern, Executive Vice President & CMO, HCL Technologies
  • Robert Tas, CMO, Pegasystems
4:45 Day One Wrap-Up
Dave Munn, President & CEO, ITSMA
6:00 Networking Reception
6:30 Light Dinner
7:30 Marketing Excellence Awards Ceremony

 

WEDNESDAY, NOVEMBER 5

7:30 am Continental Breakfast & Networking
8:00 Welcome Back & ITSMA Update
8:30 The Rise of the New Digital Marketer
Larry Weber, Chairman & CEO of Racepoint Global and author of The Digital Marketer—Ten New Skills You Must Learn to Stay Relevant and Customer-Centric

Read more about the topic

Marketing has been transformed in just the last 5 years by a portfolio of powerful new digital tools and practices. Big data, social communities, marketing automation, software integration, ubiquitous mobile and tablet technology, location-based services, design thinking, digital loyalty programs, rich content, blending new and traditional media, and more. Larry Weber will guide us through the new skills marketers must learn to stay relevant and customer-centric.

9:15 DocuSign’s Marketing Technology Transformation
Meagen Eisenberg
, Vice President, Customer Marketing, DocuSign

Read more about the topic

Meagen will discuss the company’s journey on how DocuSign improved customer engagement and results by creating a personalized digital experience for targeted buyer segments. The combination of the marketing technology transformation and account based marketing strategy to key industries, provided DocuSign a competitive edge and made a significant impact on DocuSign’s revenue. Learn how with this approach, DocuSign produced results including increasing page views by over 300%, as well as growing the sales pipeline by 22% for its top six industries.

10:00 Networking Break
10:15 Marketing Leaders Panel—Driving Business Value
Facilitator: Bev Burgess, Senior Vice President, ITSMA Europe

  • Mani Dasgupta, CMO, Capgemini North America
  • John Lenzen, Vice President & Chief Marketing Officer, Tata Consultancy Services
  • Chris Williams, CMO, Amdocs
11:15 Transition Break
11:30 Best Practice Case Study Breakouts Featuring 2014 Marketing Excellence Award Winners

  • Track 1: Driving Business with Thought Leadership
  • Track 2: Enabling Sales Channels
  • Track 3: Optimizing Online & Offline Marketing
12:00 Transition Break
12:15 pm Best Practice Case Study Breakouts Featuring 2014 Marketing Excellence Award Winners

  • Track 1: Improving Impact with Marketing Technology & Analytics
  • Track 2: Accelerating Growth with Account Based Marketing
  • Track 3: Measuring and Communicating Marketing Performance
1:00 Conference Wrap-up, Networking Lunch, Prize Drawings
1:30-3:00 90-minute Topical Workshops

  • Integrating Global/Local Marketing & Campaign Planning
    Bev Burgess, Senior Vice President, ITSMA Europe

    Read more about the topic

    “Think global, act local” is a premise many companies try to live by. Their growth aspirations drive their business across borders; their customers increasingly expect a consistent global service; their prospects are turning to global digital channels to educate themselves. And yet local, face to face contact and delivery remains critical.So how do you balance global and local marketing activities? What’s the most effective way to work as part of a global, multi-cultural team?During this workshop we’ll explore the challenges of building and executing global campaigns, including:
    – understanding the issues and considerations in balancing global/local campaigns;
    – managing cultural differences in global marketing teams;
    – planning the global and local components of effective campaigns.

  • Building & Scaling Successful Account Based Marketing Programs
    Jeff Sands, Vice President & ABM Practice Lead, ITSMA

    Read more about the topic

    Over the last 10 years, Account Based Marketing (ABM) has become a critical business initiative for many companies to help grow and expand their business with key accounts. During that time, ITSMA has worked with dozens of companies to help them plan, design, and grow their programs. If your company is currently practicing ABM and you are looking to advance your knowledge about it, or if you are seriously considering launching an ABM program, you should come to this workshop.During this session you will learn:-    The 4 stages of ABM adoption and the key elements to move through each stage
    –    Key activities, practices, and learnings in the build, standardize, and scale stages
    –    Measuring and tracking ABM ROI
    –    Industry examplesJoin Jeff Sands, ITSMA’s ABM Practice Leader, to learn about ways to build and scale your ABM program

  • Improving Campaign Effectiveness through New Tools, Technologies, and Personalization
    Kathy Macchi, Senior Associate, ITSMA

    Read more about the topic

    The pressure is on Marketing to demonstrate the value of the campaigns they develop and run. But measuring the impact is just one part of the equation. The real challenge is how to create campaigns that are more effective.Other parts of the organizations have systems, tools, and technologies that have helped bring gains in efficiency and effectiveness to their area of the business. Marketing is now the next frontier. The technology available to marketers to improve just about every aspect of campaigns has exploded.Come to this session to hear about the latest tools, technologies, and personalization techniques marketers are using – and learn how to take campaign effectiveness to a whole new level. Share your experiences and hear what your colleagues are doing to improve their campaigns.

  Please note: More details will follow and ITSMA reserves the right to make changes or substitutions to this event.

Sponsorship Opportunities

Sponsoring ITSMA’s Annual Conference is a great way to showcase your brand strength and gain visibility with senior-level marketing and sales executives. Several opportunities are available to meet your needs and budget. Contact Dirk Mullenger at dmullenger@itsma.com for more information.


Host Sponsor

Demandbase

Demandbase is the first targeting and personalization platform for B2B, transforming the effectiveness of marketing programs and marketing’s ability to impact revenue. While personalization tools have long existed for B2C, until now, none were geared specifically to enable B2B marketers to make online interactions more effective, delivering the right message at the right time. Demandbase integrates with other sales and marketing technologies to deliver unique intelligence about web visitors, and better attract, convert and retain the right customers. Enterprise leaders and high-growth companies alike use Demandbase to drive better marketing performance.

 

Display Sponsors

CFO MagazineCFO Publishing LLC is the leading business-to-business media brand focused on the information needs of senior finance executives. The business consists of CFO magazine, CFO.com, CFO Research Services, and CFO Conferences. CFO’s award-winning editorial content and loyal, influential audience make it a valued resource for its readers as well as an effective marketing partner for a wide range of blue-chip companies.  CFO has long-standing relationships with more than a half-million financial executives across industries, region, and company size.

 

Farland GroupFarland Group is a marketing and strategy consulting firm that brings together corporations and their most important stakeholders to solve the strategic challenges facing businesses today.  Our work focuses on building agendas and programs that help executives understand their markets while establishing deep relationships with their most important customers through customer advisory boards, executive forums and online communities.

Our proven methodology brings the voice of the customerand all of your most important stakeholdersinto the strategic planning process to drive decision making and impactful execution.  Through this process, the management teams we work with are able to test strategic assumptions, gain insight into emerging market needs, establish leadership platforms that drive organizational change and importantly, develop personal relationships with key stakeholders that lead to new opportunities.

 

MeritDirect MeritDirect is the leading provider of global multi-channel solutions, offering integrated marketing through a wide array of products and services. Multi-channel marketers achieve and maximize superior return through MeritDirect’s Customer Acquisition and Retention, Data and Media Services, Marketing Databases, Strategic Services Group and International Services.

 


Fees and Hotel Information

Pricing: Conference Pre-conf. Workshop
  Member: Non-member: Member: Non-member:
Early Bird Registration thru 8/15 $1,595 $1,995 $395
(Free with
conference
registration)
$595
(Free with
conference
registration)
Advanced Registration 8/16–9/30 $1,795 $2,295
Standard Registration 10/1–11/3 $1,995 $2,495
Onsite Registration $2,195 $2,695
Fees include conference materials, post-conference workshops, continental breakfasts, lunches, refreshments, receptions, and Awards ceremony.
*Contact ITSMA for details about special discounts for three or more participants from your organization atcjefferson@itsma.com

 

Event Location: The Charles Hotel, One Bennett Street, Cambridge, MA 02138http://charleshotel.com/
  Phone: +1-617-864-1200  Toll free: 800-882-1818 Fax: +1-617-864-5715
  Booking Hours: Monday–Friday: 8 am to 7 pm ET; Saturday: 9 am to 4 pm ET
Reservations: Hotel accommodations are the responsibility of the registrant. ITSMA has reserved a block of rooms on a first-come, first-served basis at The Charles Hotel. Please call the hotel directly for room reservations. To receive the discounted rate, please identify yourself as an attendee of ITSMA’s Annual Marketing Conference.
Alternate Hotels & distance from The Charles Hotel:
Room rates: ITSMA’s Room Block is sold out. 
See Alternate hotel list above.
Hotel Information: The Charles Hotel experience reflects the eclecticism that is Cambridge. An urban oasis, The Charles offers something for everyone who is visiting the Boston area. Guests can soak in their academic surrounding by attending a lecture at Harvard, relax with a stroll along the Charles River, explore downtown Boston or dine at some of the Boston and Cambridge area’s finest restaurants, including The Charles’ ownHenrietta’s Table and Rialto. In addition, The Charles is home to a thriving jazz club, the Regattabar a popular cocktail bar, Noir, and an ice-skating rink during the winter months.
Special Requests: If there is anything we can do to make your participation in this event easier, please complete the appropriate space on the Registration Form or contact Carolyn Jefferson at cjefferson@itsma.com or +1-781-862-8500, Ext. 121.
Dietary Restrictions: Please let us know in advance if you have any dietary restrictions so that we can plan accordingly and make your experience at the Conference a good one. Please enter the information in the appropriate space on the Registration Form or contact Carolyn Jefferson at cjefferson@itsma.com or +1-781-862-8500, Ext. 121.
Absentee & Early Voting Absentee & Early Voting for November 4, 2014 Election
Most states have a method for any eligible voter to cast a ballot before Election Day, either during the early voting period or by requesting an absentee ballot. For more details:
HTTP://WWW.NCSL.ORG/RESEARCH/ELECTIONS-AND-CAMPAIGNS/ABSENTEE-AND-EARLY-VOTING.ASPX
International Travelers: Effective January 20, 2010 inbound travelers to the United States from Visa Waiver Program countries may be denied boarding by the airlines if they don’t have ESTA authorization, and by March 2010, the old I-94 entry form is expected to be a thing of the past. Here’s what you need to know. U.S. Electronic System for Travel Authorization (ESTA) information: https://esta.us/

Cancellation and Refund Policy

Cancellations and substitutions must be in writing and forwarded to ITSMA via email to cjefferson@itsma.com.

  • Full refund or future event credit given 30+ days prior to the event
  • $250 cancellation fee 15–29 days prior to the event
  • No shows will incur the full event fee
  • Substitutions approved by ITSMA are permitted

Satisfaction Guarantee

ITSMA guarantees your complete satisfaction with this event. If you are not satisfied, we will provide you with a full refund of your money or provide a credit towards another offering.

Speakers
Agenda
Fees & Hotel Info
Speakers

With a rare opportunity to explore core strategic challenges with a select, invitation-only group of peers, our line up of speakers will challenge your thinking on today's most pressing topics and trends.

Agenda
Fees and Hotels

Accomodation

Reservations: Hotel accommodations are the responsibility of the registrant. ITSMA has reserved a block of rooms on a first-come, first-served basis at The Charles Hotel, but the deadline has now passed (October 12). However, you can call the hotel directly at +1 617-864-1200 (Reservations Department) to see if rooms are still available. Otherwise, please refer to our list of alternate hotels.

Booking Hours: Monday – Friday: 8 am to 7 pm ET; Saturday: 9 am to 4 pm ET

Hotel Information: The Charles Hotel experience reflects the eclecticism that is Cambridge. An urban oasis, The Charles offers something for everyone who is visiting the Boston area. Guests can soak in their academic surrounding by attending a lecture at Harvard, relax with a stroll along the Charles River, explore downtown Boston or dine at some of the Boston and Cambridge area’s finest restaurants, including The Charles’ own Henrietta’s Table. In addition, The Charles is home to a thriving jazz club, the Regattabar a popular cocktail bar, Noir, and an ice-skating rink during the winter months.

The Charles Hotel, Cambridge
One Bennett Street, Cambridge, MA, 02138
Venue phone
+1-617-864-1200
Venue website
http://charleshotel.com/

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