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Events › HP: Deepening Engagements and Accelerating Growth among Cold, Dead, and Hostile Accounts

HP: Deepening Engagements and Accelerating Growth among Cold, Dead, and Hostile Accounts

April 2 @ 11:00 am - 11:35 am EDT

  • Webcast

ITSMA’s new Marketing Excellence Awards (MEA) webcast series showcases programs we awarded in 2018 for best performance in marketing B2B services and solutions in categories including account-based marketing, customer success, digital transformation, sales enablement, thought leadership, and more.

Join ITSMA’s Julie Schwartz, SVP, Research & Thought Leadership and guest speaker Scott Cannon, Senior Manager, US Commercial Marketing, HP for our second presentation in this series.

Learn about HP’s 2018 diamond award-winning program Deepening Engagements and Accelerating Growth among Cold, Dead, and Hostile Accounts in the Deepening Engagement with Account-Based Marketing category. Hear about their Account-Based Marketing program that engaged 77% of previously “cold, dead, and hostile” accounts in multi-touch campaigns, representing over a billion dollars in pipeline of net-new opportunities with 12% converted into won business.

ITSMA’s MEA program honors the pursuit of excellence in strategy and planning, innovation, execution, and business results—key criteria for success in any marketing program. Our 2019 MEA Program is now accepting submissions!

Register below for this complimentary webcast through our BrightTALK channel.

 

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