ITSMA’s Bev Burgess joins Jessica Fewless, Demandbase for a webcast to discuss the three types of ABM (1:1, 1:few, 1:many) and how to decide which is right for your organization, how to allocate budget, and what types of tactics and technology can help you succeed.
The reality is that different approaches to ABM have emerged over the last few years and not everyone is speaking the same language. Companies are moving ahead with different types of ABM objectives, strategies, and initiatives.
Research confirms that companies are finding success with different approaches but also leaving significant opportunities on the table. In response, some of the most successful ABM practitioners are now moving to a blended approach, managing several different types of ABM at the same time with different groups of accounts.
This event leverages the eBook that ITSMA and Demandbase jointly produced to explain the three main types of ABM and to build a case for a blended approach.