Ready for a deep dive content experience into all things ABM?
ITSMA’s Rob Leavitt, SVP, Consulting, is teaming up with Demandbase as part of their ABM Unleashed Virtual Experience, a three-day event offering on-demand webcasts on topics under three main themes: ABM Ecosystem, ABM Alignment and Measurement, and ABM Optimization and Scale.
Rob will be partnering with Jessica Fewless, VP Customer Success, Demandbase, to share common mistakes marketers make when rolling out an ABM strategy and provide guidance on how to recover from them.
Save your seat for this event.
In the meantime, further your knowledge on scaling and optimizing ABM by watching ITSMA’s webcast replay Scaling and Optimizing ABM: Is Your ABM Program Set for Success? from November 12. As companies move their ABM program from pilot to scale, what are the essential components for expansion and excellence? What are the must-haves for program optimization? This webcast provides answers to these critical questions, and includes real-world case studies from SAP and Red Hat.