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ABM in 2020

December 4, 2019 @ 6:00 pm - 9:00 pm GMT

  • Event, Europe
  • The Corinthian, Westminster, London

An Agent3 Dinner Meeting

Heralded as the coolest new toy in any modern marketer’s armory for several years now, the adoption of ABM has seemingly been on an inexorable rise year after year. And, in 2019, we saw ABM become mainstream. 

So, what does 2020 mean for ABM?  Will it become so central to marketing programs that the term ABM will actually just disappear and the techniques associated with it will simply come to be regarded as ‘marketing?’ Or will marketers start to explore what return they have truly received from ABM and, in turn, question their strategic and tactical approach to it?  

Get answers to these questions (and many others) by attending this exclusive roundtable dinner to discuss the future of ABM in 2020 with one of the world’s leading proponents of ABM: ITSMA’s Bev Burgess, SVP and global ABM lead. Bev will be sharing her insights into what she thinks the future holds for ABM in 2020, while Paul Mackender, Liam Jacklin and Clive Armitage from Agent3 will provide perspectives based on their experience delivering ABM campaigns globally for some of the world’s largest and most progressive brands. Also joining the discussion at dinner will be other senior marketing executives who will share ABM best practices and provide an opportunity to learn from each other’s experiences in a relaxed and informal setting.


Venue: The Northall Private Dining Room at The Corinthian. Whitehall Pl, Westminster, London SW1A 2BD, United Kingdom

Date/Time: 4th December 2019, 6-6.30pm drinks for 7pm dinner (anticipated finish will be around 9pm)

Format: Discussion over dinner with opening remarks from Agent3

Dinner: You will be able to choose from a selection of choices on the day (full vegetarian options will be available)

Registration: Please contact Victoria Monger with questions or to register for this event.


The Corinthian, Westminster
Whitehall Pl, Westminster, London, SW1A 2BD
Venue phone
+44 20 7930 8181

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