ABM Forum: Charting Your ABM Journey: Your Blueprint for Success—June 20, 2019
Your blueprint for success with ABM
Whether you are just getting started with ABM or running a sophisticated, blended program, there’s always room for improvement. We know that with experience comes success, and the chance to double your marketing ROI with ABM, as well as delivering better customer success, more advocates, and innovative new solutions to take to market.
At ITSMA, we bring the most experienced ABM-ers together to discuss the challenges they face and share what works for them. Combined with our industry-leading research and subject matter experts, this means we continually push the boundaries on what’s possible with ABM and share our learnings so that everyone can benefit.
This year is no exception. As most people are switching to a blended ABM strategy, we’re bringing together our 16-year heritage in ABM with our latest research and the experience of our global ABM Council to develop a blueprint for success that will help you chart your ABM journey. And we want to share it with you in London this summer.
ITSMA’s 2019 ABM Forum—Why you need to be there
ITSMA’s ABM Forum is the single-most influential, dedicated ABM event in Europe. Senior ABM marketers from the world’s leading technology providers and organisations looking to accelerate growth attend each year to collaborate in an intimate, interactive, networking environment.
Now in its fourth year, ITSMA’s 2019 ABM Forum will focus on ABM Architectures: Planning, designing, building, and scaling a successful program. An exclusive event for marketers to explore the latest strategic thinking and tactical advances in ABM, this one day forum will feature ITSMA subject matter experts and ABM practitioners from industry-leading companies.
Designed to provide the opportunity for open dialogue and networking, ITSMA’s 2019 ABM Forum takes place at The Royal Institute of British Architects, a first-class conference venue in London.
*New for 2019*
- Live Blueprinting @The ABM Knowledge Centre—your chance to review your own progress and receive a blueprint of your next steps towards greater success with ABM
- Ask The Expert—your chance to pre-book a free, 15 minute, one-to-one consultation with ITSMA’s technology partners to help you on your ABM journey
- ‘Grand Designs Gallery’—an installation of the most successful ABM campaigns shown with an explanation of their objectives, approach, and business results
Featured speakers include:
- Dr. John Briffa, Director, Dr. Briffa Wellness
- Bev Burgess, Senior Vice President & ABM Practice Lead, ITSMA
- Gemma Davies, Director of Global ABM Strategy, ServiceNow
- Hans de Winkel, Associate Director, Marketing, Global Advisory Brand, Marketing & Communications, EY
- Catherine Dutton, Vice President, Marketing, Atos
- Gonzalo GarciaVillanueva, Marketing Director EMEA & APAC, Bloomberg LP
- Dorothea Gosling, Director of Marketing Programs, Pursuits and ABM, DXC Technology
- Adrian Hardy, Head of Global ABM, BT
Learn more about our event and key takeaways from our 2018 ABM Forum attendees.
Take it from the ABM pioneers
ITSMA pioneered Account-Based Marketing (ABM) in the early 2000s and is now recognised as the thought leader in this area, working with B2B technology, telecom, and services firms to train, coach, and mentor them, as well as design and execute ABM strategies and programmes. ITSMA conducts regular research to evolve this modern practice, and in 2017 Kogan Page published ‘A Practitioner’s Guide to Account-Based Marketing,’ authored by Bev Burgess who will once again host our annual ABM Forum.
Who Should Participate
ITSMA’s 2019 ABM Forum is designed specifically for senior marketing and sales executives responsible for accelerating growth in strategic, key, or new named accounts. No marketing agencies please.
Event time: 09:00–17:15 + Networking Cocktail Reception. See full agenda below.
|Early bird rate thru 30 April||Rate 1 May thru Forum|
*Actual price determined by current conversion rate upon registration.
Requests for cancellations and substitutions must be in writing and forwarded to ITSMA via email to firstname.lastname@example.org and will be assessed on a case-by-case basis.
Full refund or future credit given 30+ days prior to the event
€100 cancellation fee 15–29 days prior to the event
Substitutions for this event must be approved by ITSMA prior to the start of the forum.
Participants at this event agree to allow ITSMA to take photos during the event. Pictures captured by ITSMA’s photographer may be used in future promotional materials or presentations. For questions or concerns, please contact us at email@example.com.
We’re so confident in your satisfaction that we’re offering you to take a colleague or peer to our event for free! See details on the registration form.
Earlybird tickets available! Register by April 30 for the best rate!
Please login to the site before registering for this event.
With a rare opportunity to explore core strategic challenges with a select, invitation-only group of peers, our line up of speakers will challenge your thinking on today's most pressing topics and trends.
Thursday, 20 June 2019 - The Royal Institute of British Architects, 66 Portland Place, London
- 9:00 - 9:30
Arrival, breakfast, and networking
- 9:30 - 10:10
Your Blueprint for ABM Success
Bev Burgess, SVP & ABM Practice Lead, ITSMA, plus Innovation Workshop representatives
Bev will share ITSMA’s latest observations on the evolution of ABM and explore best practices from around the world. She will reveal ITSMA’s new research on the stages of ABM adoption, giving you a blueprint for success at each stage on your own journey.
- 10:10 - 10:50
Planning a Global ABM Architecture
Adrian Hardy, Head of Global ABM, BT
As the global leader for BT’s ABM programme, Adrian has built the foundations for success across all areas, from setting objectives and deciding which accounts are in the programme, through choosing the right blend of ABM approaches, to resourcing, selecting tools, creating templates, maintaining sales alignment and tracking success.
In this presentation, Adrian will share his experience, the lessons learned along the way, and his plans for what comes next.
- 10:50 - 11:20
- 11:20 - 12:00
Designing ABM as a Service
Gemma Davies, Director of Global ABM Strategy, ServiceNow
- 12:00 - 12:40
Panel Discussion: Piloting ABM: Lessons Learned
Moderator: Bev Burgess, SVP & ABM Practice Lead, ITSMA
Catherine Dutton, Vice President, Marketing, Atos
Gonzalo Garcia Villanueva, Marketing Director EMEA & APAC, Bloomberg LP
Hans de Winkel, Associate Director, Marketing, Global Advisory Brand, Marketing & Communications, EY12:40 - 12:45
Closing Comments12:45 - 13:45
Networking Lunch13:45 - 14:30
Scaling ABM with Technology: Breakout Session 1
Delegates choose one of four breakout sessions to attend.14:30 - 15:15
Scaling ABM with Technology: Breakout Session 2
Delegates choose one of four breakout sessions to attend.15:15 - 15:45
Networking Break15:45 - 16:25
Scaling Up: Building the Right Team to Win
Dorothea Gosling, DXC Technology
After delivering great ROI with ABM at DXC Technology, Dorothea was given the chance to build a new team dedicated to scaling the ABM strategy for the business.
In this presentation, Dorothea shares her experience in designing the team, what she looked for when recruiting, how she skilled everyone up and, most critically, how she keeps them performing at their best.16:25 - 17:10
Vital Energy: Strategies for Optimizing Creativity, Performance, and Resilience
Dr. John Briffa
However great our ideas and strategies, commercial success ultimately depends on us having the levels of physical and mental energy required to execute effectively, even in challenging environments. Wellbeing is essential for us to do our best work in ABM and is an important component for having the best lives outside work, too.
In this session, Dr. John Briffa will share a range of lifestyle and thinking strategies that can be used on a daily basis to maintain your vitality and resourcefulness. John will explore the science behind each idea, before revealing practical and sustainable strategies for enhanced creativity, performance, and general wellbeing.17:10 - 17:15
Bev Burgess, SVP & ABM Practice Lead, ITSMA17:15
Networking Drinks & Canapes – ‘Grand Designs’ Campaign Gallery
Please note: ITSMA reserves the right to make changes or substitutions to this event.Fees and Hotels
- Earlybird (Until 30 April)
- Advanced (N/A)
- Standard (Until 20 June)
- Non members
- Earlybird (Until 30 April)
- Non members$625
AccomodationThe Royal Institute of British Architects, London
66 Portland Place, London, W1B 1AD,Venue phone
+44(0)20 7580 5533Venue website
Area Hotels & Distance from The Royal Institute of British Architects (RIBA)