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Marketing Leadership Forum 2019: Strengthening Marketing's Position as a Strategic Growth Driver
May 21-22

  • The Westin Verasa, Napa, CA

Marketing Leadership Forum 2019

The rise of the 4th Industrial Revolution is changing the way people work, live, and play – and it’s pushing and pulling all of our organizations to become more agile, data driven, technology enabled and, above all, more digital.

This business transformation we’re living through is similarly driving our own efforts to reinvent marketing so we can move faster, adopt new approaches more quickly, integrate new roles and technologies successfully, and engage customers through new programs and channels.

For over two decades, ITSMA’s annual Marketing Leadership Forum has brought together a select group of senior marketing leaders to explore the latest trends, best practices, and new thinking on marketing strategy and tactics with an intimate group of their peers.

This year’s theme, Strengthening Marketing’s Role in Driving Strategic Growth, addresses how marketing leaders can play a more strategic role in accelerating growth opportunities through marketing-led initiatives.

This year’s forum will feature new ITSMA research, marketing leader case studies, thought leader panels, topical breakouts, and interactive peer discussion surrounding new and existing approaches to strengthening marketing’s role in driving business growth. Key topics covered will include the road to digital marketing transformation; the role of data analytics in driving growth; AI and the martech landscape; scaling and optimizing Account-Based Marketing programs; improving executive engagement with content and collaboration, and; measuring and communicating what matters to improve marketing performance and perception.

Featured speakers:

  • Eileen Egan-Cammarata, Director, Account-Based Marketing & Verticals, Red Hat
  • John Gallagher, Vice President, Marketing, IBM Global Technology Services
  • Rob Leavitt, Senior Vice President, ITSMA
  • Matthew Lieberman, Chief Marketing Officer, PwC
  • Eric Martin, Vice President, Account-Based Marketing, SAP North America
  • Abhishek Mendiratta, Sr. Director, Marketing, ABM, Demand Gen & Alliances, HCL Technologies
  • Dave Munn, President & CEO, ITSMA 
  • Vincent Rousselet, Vice President, ITSMA
  • Julie Schwartz, Senior Vice President, Research and Thought Leadership, ITSMA
  • Carmen Simon, Cognitive Neuroscientist & Founder of Memzy

Additional names announced soon!


Who Should Participate

ITSMA’s Marketing Leadership Forum is designed specifically for senior marketing leaders at director-level and above from technology, professional services, communications, health care, and other B2B sectors. If you are unsure of your eligibility for next year’s event, please contact Lisa Hafer at +1 781 862 8500, x118 or lhafer@itsma.com.


Sponsorship Opportunities

Sponsoring ITSMA’s Marketing Leadership Forum is a great way to showcase your brand strength and gain visibility with senior-level marketing executives. Contact Dirk Mullenger at dmullenger@itsma.com to explore your opportunity.


Cancellation and Refund Policy

Cancellations and substitutions must be in writing and forwarded to ITSMA via email to lhafer@itsma.com

  • Full refund or future event credit given 30+ days prior to the event
  • $250 cancellation fee 15-29 days prior to the event
  • No-shows will incur the full event fee
  • Substitutions approved by ITSMA are permitted

 

Earlybird tickets available! Register by March 22 for the best rate!

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Speakers
Agenda
Fees & Hotel Info
Speakers

With a rare opportunity to explore core strategic challenges with a select, invitation-only group of peers, our line up of speakers will challenge your thinking on today's most pressing topics and trends.

John Gallagher
Vice President, Marketing, IBM Global Technology Services
Rob Leavitt
Senior Vice President, ITSMA
Matthew Lieberman
Chief Marketing Officer, PwC
Eric Martin
Vice President, Account-Based Marketing, SAP North America
David C. Munn
President and CEO, ITSMA
Vincent Rousselet
Vice President, ITSMA
Julie Schwartz
Senior Vice President, Research & Thought Leadership, ITSMA
Dr. Carmen Simon
Cognitive Neuroscientist and Founder of Memzy
Agenda

Monday, May 20 - Solera Courtyard

  • 5:00 pm - 7:00 pm

    Welcome Reception & Pre-Registration

Tuesday, May 21 - Amphora Ballroom

  • 8:00 am - 8:30 am

    Registration & Continental Breakfast

  • 8:30 am - 8:45 am

    Kickoff and Opening Remarks

    Dave Munn, President & CEO, ITSMA

  • 8:45 am - 10:00 am

    Strengthening Marketing's Position as a Strategic Growth Driver

    Julie Schwartz, Senior Vice President, Research & Thought Leadership, ITSMA

    Vincent Rousselet, Vice President, ITSMA

    More Information

    Highlights from ITSMA’s research into how marketing leaders are advancing the perception of reality of marketing as a driver of new insights, new offerings, and new strategies for growth.

  • 10:00 am - 10:30 am

    Networking Break

  • 10:30 am - 12:00 pm

    Marketing Leader Presentations & Panel Sessions

  • 12:00 pm - 1:30 pm

    Lunch - Solera Courtyard

  • 1:30 pm - 4:00 pm

    Presentations & Hot Topic Breakouts on Account-Based Marketing, Executive Engagement Strategies, Measuring & Communicating Marketing Impact, and Martech

  • 4:00 pm - 5:00 pm

    7 Habits of Highly Forgettable People: How to Become More Memorable

    Carmen Simon, Cognitive Neuroscientist & Founder of Memzy

  • 5:00 pm - 5:15 pm

    Day One Wrap-Up & Discussion

    Dave Munn, President & CEO, ITSMA

  • 5:30 pm - 7:30 pm

    Networking Reception - Solera Courtyard

Wednesday, May 22 - Amphora Ballroom

  • 7:30 am - 8:00 am

    Continental Breakfast

  • 8:00 am - 8:15 am

    Welcome Back & ITSMA Update

    Rob Leavitt, Senior Vice President, ITSMA

  • 8:15 am - 11:00 am

    Marketing Leader Presentations & Case Studies

  • 11:00 am - 11:45 am

    New Ideas, Next Steps, and Final Thoughts

    Dave Munn, President & CEO, ITSMA

    Rob Leavitt, Senior Vice President, ITSMA

    Julie Schwartz, Senior Vice President, Research & Thought Leadership, ITSMA

    Vincent Rousselet, Vice President, ITSMA

  • 11:45 am

    Boxed Lunch - Solera Courtyard or To Go

Please note: ITSMA reserves the right to make changes or substitutions to this event.

Fees and Hotels

Pricing

    • Earlybird (March 22)
    • Advanced (April 19)
    • Standard (May 21)
    • Members
    • 1,695
    • 1,895
    • 2,095
    • Non members
    • 1,995
    • 2,295
    • 2,595
    • Earlybird (March 22)
    • Members1,695
    • Non members1,995

Fees include Forum materials, continental breakfasts, lunches, refreshments, and receptions.

*Please note that there are special discounts for three or more participants from your organization. For more information, contact Lisa Hafer directly at +1 781 862 8500, x118 or lhafer@itsma.com.

Event Location
The Westin Verasa
1314 McKinstry Street Napa, CA 94559
Phone: +1 707 257 1800

Accomodation

The Westin Verasa, Napa
1314 McKinstry Street, Napa, CA, 94559
Venue phone
1-707-257-1800
Venue website
http://west.tn/1Uix3fy

Accommodations
Hotel accommodations are the responsibility of the registrant. ITSMA has reserved a block of rooms on a first-come, first-served basis at The Westin Verasa. To receive the discounted rate, please identify yourself as a participant of ITSMA’s Marketing Leadership Forum. There is a 3-day cancellation policy.

Room Rates
Available until April 29, 2019 – Does not include $20 nightly amenity fee which includes parking, Wi-Fi, gym, pool.
$274 Deluxe Room (May 19-23)
$344 Deluxe Room (May 19-23)

Booking Reservations
You can either use the official online booking link for our group or call the hotel directly at +1 888 627 7169 and mention ‘ITSMA’ to get the group rates. Please note the deadline is April 29th; otherwise availability and the group rate are not guaranteed.

Hotel Information
Nestled on the banks of the Napa River, in the heart of North America’s premiere wine growing region, The Westin Verasa Napa is a serene, relaxing haven seamlessly blended with natural beauty and rich cultural heritage. Explore Napa’s beautifully restored architectural gems, attend outstanding performances in the renowned Napa Valley Opera House, frequent fine art exhibitions, drop in on jam sessions, and sample world famous cuisine.

Alternate Hotels:
River Terrace Inn
Distance from Westin Verasa: .11
Napa River Inn at the Historic Napa Mill
Distance from Westin Verasa: .55

Enriching discussion and thought provoking presentations. Appreciated the opportunity to connect with like-minded colleagues. 

– Vito Labate, Global Head, Sector & Industry Marketing, Capgemini

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