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Marketing Leadership Forum 2018:
May 15 and 16

  • Forum
  • The Westin Verasa, Napa, CA

ITSMA’s 2018 Marketing Leadership Forum

For nearly two decades, ITSMA’s annual Marketing Leadership Forum has brought together a select group of senior marketing leaders to explore the latest trends, best practices, and new thinking on marketing strategy and tactics with an intimate group of their peers.

Register today for special early bird rates!

This year’s forum will once again give B2B marketing leaders a rare chance to step back from the daily grind and share ideas and experiences with a select, invitation-only group of peers. Check back soon for agenda details.

View last year’s program, Transforming Marketing for the Digital Future, and Dave Munn’s post on Five Key Takeaways from our 2017 forum.

Who Should Participate

ITSMA’s 2018 Marketing Leadership Forum is designed specifically for senior marketing leaders at director-level and above from technology, professional services, communications, health care, and other B2B sectors. If you are unsure of your eligibility, please contact Lisa Hafer at +1 781 862 8500, x118 or lhafer@itsma.com.

Sponsorship Opportunities

Sponsoring ITSMA’s Marketing Leadership Forum is a great way to showcase your brand strength and gain visibility with senior-level marketing executives. Contact Dirk Mullenger at dmullenger@itsma.com to explore your opportunity.

Cancellation and Refund Policy

Cancellations and substitutions must be in writing and forwarded to ITSMA via email to lhafer@itsma.com

  • Full refund or future event credit given 30+ days prior to the event
  • $250 cancellation fee 15-29 days prior to the event
  • No-shows will incur the full event fee
  • Substitutions approved by ITSMA are permitted


Earlybird tickets available! Register by March 16 for the best rate!

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Fees & Hotel Info

With a rare opportunity to explore core strategic challenges with a select, invitation-only group of peers, our line up of speakers will challenge your thinking on today's most pressing topics and trends.

Fees and Hotels


    • Earlybird (March 16, 2018)
    • Advanced (April 13, 2018)
    • Standard (May 15, 2018)
    • Members
    • $1695
    • $1895
    • $2095
    • Non members
    • $1995
    • $2295
    • $2595
    • Earlybird (March 16, 2018)
    • Members$1695
    • Non members$1995

Fees include Forum materials, continental breakfasts, lunches, refreshments, and receptions.

*Please note that there are special discounts for three or more participants from your organization. For more information, contact Lisa Hafer directly at +1 781 862 8500, x118 or lhafer@itsma.com.

Event Location
The Westin Verasa
1314 McKinstry Street Napa, CA 94559
Phone: +1 707 257 1800


The Westin Verasa, Napa
1314 McKinstry Street, Napa, CA, 94559
Venue phone
Venue website

Hotel accommodations are the responsibility of the registrant. ITSMA has reserved a block of rooms on a first-come, first-served basis at The Westin Verasa. To receive the discounted rate, please identify yourself as a participant of ITSMA’s Marketing Leadership Forum. There is a 3-day cancellation policy.

Room Rates
Available until May 1, 2018 – Does not include $20 nightly amenity fee which includes parking, Wi-Fi, gym, pool.
$269 Deluxe Room (May 13-17)
$349 Deluxe Room (May 18-19)

Booking Reservations
You can either use the official online booking link for our group or call the hotel directly at +1 888 627 7169 and mention ‘ITSMA’ to get the group rates.

Hotel Information
Nestled on the banks of the Napa River, in the heart of North America’s premiere wine growing region, The Westin Verasa Napa is a serene, relaxing haven seamlessly blended with natural beauty and rich cultural heritage. Explore Napa’s beautifully restored architectural gems, attend outstanding performances in the renowned Napa Valley Opera House, frequent fine art exhibitions, drop in on jam sessions, and sample world famous cuisine.

Alternate Hotels:
River Terrace Inn
Distance from Westin Verasa: .11
Napa River Inn at the Historic Napa Mill
Distance from Westin Verasa: .55

Enriching discussion and thought provoking presentations. Appreciated the opportunity to connect with like-minded colleagues. 

– Vito Labate, Chief Marketing Officer, Capgemini

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