Data and insight should drive decisions: Do you have the research you need?
Optimizing research for insight-led marketing requires overcoming three fundamental challenges.
Designing research for maximum insight
Accelerating execution to minimize time and risk
Applying insight to decisions and action
Insight-led marketing… drama-free
With the custom research team at ITSMA, you get the data, analysis, and insight you need… without the hassles and drama that so often intrude on the process. We know your business; we know what works best; we’re passionate about results; and we’re truly flexible in the way we work.
Global “voice of the client” research to help prioritize investments to improve client relationships
Executive interviews at strategic accounts to help shift perceptions from vendor to strategic partner
Market assessment to support development of new, multi-tiered, value-based offering architecture
Internal and external stakeholder research to create a baseline and plan to improve positioning and reputation
Development of buyer personas to strengthen marketing and sales for new solutions
Satisfaction and loyalty (we’re Net Promoter-certified)
Brand awareness and perception
Buyer persona development
Competitive analysis and positioning
Benchmarking and best practice
Service and solution portfolio assessment
Messaging and value proposition testing
Voice of the customer
Want to commision research to solve your marketing challenge?