ITSMA helps B2B companies market and sell services and solutions more effectively. We are a research-based membership organization that works with leading marketers from professional services, technology, and communications providers to generate increased demand, strengthen customer relationships, and improve brand differentiation. ITSMA’s current members include business leaders such as Adobe, Capgemini, Cisco, Cognizant, EMC, EY, Fujitsu, Hewlett Packard Enterprise, Infosys, KPMG, Microsoft, Optum, Salesforce, SAP, Tata Consultancy Services, Verizon, Vodafone and Workday, among others. Our custom research, consulting, and training cover topics such as Account Based Marketing, Brand Knowledge & Consideration, Buyer Personas, Campaign Planning, Loyalty & Net Promoter, Marketing Technology & Tools, Sales Enablement, Thought Leadership Marketing, Solutions Marketing, and Value Proposition Development.

Since 1994, ITSMA has become an indispensable resource to marketing leaders and their organizations by:

  • Advancing marketing practices and the impact marketing can have on business success
  • Helping B2B marketers set their priorities to improve business impact
    and results
  • Identifying trends and emerging opportunities through research
  • Facilitating a vibrant leadership community of marketing peers for collaborative learning and benchmarking
  • Providing professional development and leadership development guidance

Learn more about the benefits of Corporate Membership.



Account-Based Marketing Brand & Reputation Buyer Personas Customer Success Thought Leadership