Investment in Account-Based Marketing is no longer an option. Are you optimizing your spend?
B2B marketing leaders today are moving fast to a blended ABM strategy to drive growth with a mix of One-to-One, One-to-Few, and One-to-Many approaches. Whether you’re just getting started, expanding on a successful pilot, or adding a second or third approach, ITSMA can help.
Defining, planning, and launching an ABM program requires careful attention to marketing, sales, client, and prospect interests and needs. ITSMA has helped companies get ABM programs off the ground for more than a decade. Specific offerings include:
Program Strategy and Design
Account Selection and Review
Account Perception Interviews
Pilot Project Design and Launch
Marketing and Sales Alignment
Messaging and Campaign Development
Marketing Technology Planning
ABM results improve over time. But patience is not always a virtue in today's connected economy. Whether you've begun with One-to-One, One-to-Few, or One-to-Many, ITSMA can help you accelerate investment impact. Specific offerings include:
Account Intelligence and Insights
Offering and Play Development
Buyer Persona Development and Use
Program and Campaign Optimization
Messaging and Value Proposition Development
Sales Education and Enablement
MOVING TO SCALE
Initial ABM success generates demand for more, but how best to scale? Where are the best opportunities and what investments make sense? ITSMA can help you move to the lext level of breadth, depth, and impact. Specific offerings include:
Program Assessment and Opportunities
Client Insight and Satisfaction
Organization Design and Integration
Thought Leadership and Content Strategy
Program Governance and Metrics
Marketing Technology Review and Optimization
ITSMA has led the way with ABM since 2003. We’ve literally written the book, and our consultants, analysts, and associates have the experience and expertise to optimize program impact every step of the way. We’re fast and flexible, and focused entirely on the practical requirements for near-term and sustained success.
“ITSMA is always ahead of the curve. They really understand our agenda and they know where things are going. It's invaluable.”
– Malcolm Frank, EVP, Chief Strategy Officer, and CMO, Cognizant
Need a helping hand? Our ABM experts are ready to go.
Contact Dirk Mullenger to let us know what you need.