Relevance is the key to connection. But the proliferation of customer influencers and decision makers adds greatly to the challenge of creating relevant messages. Personas provide deep insight into how buyers buy and enable marketers to craft content that connects.
HOW CAN ITSMA HELP?
Whether you’re new to personas, need help in constructing them, or improving how they are being used, we can help. With certification from the Buyer Persona Institute, our team builds on the best methodology in the business. But we don’t just do the research; we roll up our sleeves and help you put your personas to work. Ready to get started?
DIVE INTO THE DATA
Check out our research and publications on developing and using buyer personas for maximum impact
DEVELOP THE RIGHT PERSONAS
Bring in our analysts to do the research, identify the differences that matter, and craft the personas you need to succeed
PUT PERSONAS TO WORK
Connect with our experts to identify the best next steps in crafting persona-based value propositions, content, and sales tools
Together, we can do the research, craft the right personas, and put them to work at the center of your content, campaigns, and conversations. The result? Messaging and programs that truly connect.
Marketing leaders are often surprised when we tell them they may only need a few personas to support effective programs. But superficial differences in personal profiles are often irrelevant.
THE RIGHT RESEARCH
The key is to create personas based on deep customer insight. Demographic differences become insignificant if you do the research to understand buyer motivations, concerns, and expectations for solution purchases and provider evaluations. The right research drives the right personas.
Developing and putting B2B buyer personas to work goes far beyond customizing content for demographic difference.
We've analyzed buyer behavior and services marketing success for more than two decades. Proven methodology combined with deep insight and experience create a winning formula every time.