Today's buyers are overwhelmed with offers, often irrelevant. Buyer personas help you cut through the noise.

WHY BUYER PERSONAS?

Relevance is the key to connection. But the proliferation of customer influencers and decision makers adds greatly to the challenge of creating relevant messages. Personas provide deep insight into how buyers buy and enable marketers to craft content that connects.

HOW CAN ITSMA HELP?

Whether you’re new to personas, need help in constructing them, or improving how they are being used, we can help. With certification from the Buyer Persona Institute, our team builds on the best methodology in the business. But we don’t just do the research; we roll up our sleeves and help you put your personas to work. Ready to get started?

DIVE INTO THE DATA

Check out our research and publications on developing and using buyer personas for maximum impact

DEVELOP THE RIGHT PERSONAS

Bring in our analysts to do the research, identify the differences that matter, and craft the personas you need to succeed

PUT PERSONAS TO WORK

Connect with our experts to identify the best next steps in crafting persona-based value propositions, content, and sales tools

Together, we can do the research, craft the right personas, and put them to work at the center of your content, campaigns, and conversations. The result? Messaging and programs that truly connect.

HOW DO WE WORK?

Marketing leaders are often surprised when we tell them they may only need a few personas to support effective programs. But superficial differences in personal profiles are often irrelevant.

THE RIGHT RESEARCH

The key is to create personas based on deep customer insight. Demographic differences become insignificant if you do the research to understand buyer motivations, concerns, and expectations for solution purchases and provider evaluations. The right research drives the right personas.

Related research

THE ITSMA ADVANTAGE

Developing and putting B2B buyer personas to work goes far beyond customizing content for demographic difference.

We've analyzed buyer behavior and services marketing success for more than two decades. Proven methodology combined with deep insight and experience create a winning formula every time.

Related events

Account Based Marketing is critical to helping establish new relationships or penetrate new adjacent areas within an organization.

– Amdocs Christopher Williams

Further reading

ITSMA HOT TOPICS!

ITSMA HOT TOPICS!

Account-Based Marketing Brand & Reputation Buyer Personas Customer Success Thought Leadership