Savvy B2B marketers know that total brand experience is far more important than fancy logos and snappy tag lines (although we like those, too). Sustaining the right reputation is a constant challenge that requires help from every corner of the organization.
HOW CAN ITSMA HELP?
With 20+ years experience supporting many of the top technology and professional services brands in the world, we focus on the fundamentals: What do your customers and prospects care about most? Where do they think you shine and fall short? How do you close the gaps? Start with the fundamentals and build from there. Ready to get started?
DIVE INTO THE DATA
Check out our research and publications on brand and reputation, storytelling, and brand communication
ASSESS YOUR REPUTATION
Conduct a 360 degree review of key stakeholder perceptions to identify critical strengths, challenges, and opportunities
SHARPEN YOUR STORY
Get in touch to discuss opportunities to sharpen your positioning, improve value props, or your strengthen your storytelling skills
Together, we can analyze your brand, improve your reputation, and educate your team on the stories and experience that customers truly value. The result? Greater interest and support from the stakeholders that matter most.
In fast-changing markets, there's no such thing as too much insight. Effective brand and reputation management always starts with understanding perceptions and identifying key gaps.
THREE ESSENTIAL TOOLS
- Market Positioning Guide: Plot your position against key competitors in different markets
- Brand Investment Matrix: Identify gaps between client priorities and perceptions to support a better story
- Brand Equity Index: Create and manage your score to track competitive strength and improvement
Positioning B2B services is different. Product features don't matter, people and experience do.
We've been analyzing services brand and reputation for more than 20 years. Everyone wants to be different but usually in the same way! We get the nuances and we know what works.