ITSMA’s 2nd annual Next Generation ABM Forum brought ABM leaders and practitioners to East London in early July to listen, network, and debate recent progress, emerging best practices, critical trends, and the ongoing challenge of differentiating in increasingly competitive markets.
With thousands of the world’s top executives clamoring to participate in World Economic Forum meetings, Davos has become the most sought-after platform for marketers working to improve C-suite engagement. Five best practices have guided WEF success.
One thing remains constant even in this new digital marketing world is the need to deliver successful marketing and sales strategies that resonate with decision makers. Account Based Marketing has evolved over the years but it consistently packs a powerful punch when it comes to being relevant to your decision makers.
The European commission kicked off a foresight project to study the long-term trends that will impact Europe over the next two to three decades. The projects purpose was to inform Horizon 2020, the €80 billion (almost US $110 billion) R&D investment program of the European Union. The project identified five game changers, each with important and sometimes polarized ramifications for solutions marketers.