The Marketing Strategist

Research, analysis, insight, ideas and tools
Search
Tags
Author
All 492
Benchmarking 1 Brand 3 ITSMA 20 HCL 1 B2B 14 marketing 62 awards 7 branding 3 LinkedIn 1 reputation 4 campaign 2 IT services 1 MEA 5 ABM 28 Account based marketing 26 thought leadership 10 sales enablement 2 SITA 1 Sales 16 sales operations 1 Deloitte 4 content 5 Cisco 4 IoT 1 Internet of Everything 1 research 20 survey 2 agile 4 Ask ITSMA 4 client satisfaction 1 Unisys 1 loyalty 1 SAP 4 account planning 1 KPMG 2 UN 1 strategy 6 relationship marketing 3 digital 4 big data 2 Dell 2 Oracle 6 Amdocs 2 buyers journey 2 infographic 2 persona 1 market research 1 agility 2 Manasian 1 storytelling 1 story 1 agile marketing 1 services 4 SaaS 1 Xaas 2 as-a-service 1 s 1 Key account management 1 Cranfield 1 Fujitsu 2 Demandbase 3 Avanade 1 DHL 1 CSC 3 Strategic ABM 2 ABM Lite 2 Programmatic ABM 2 KAM 1 customer success 7 Jeb Dasteel 1 customer experience 5 retention 1 subscription 3 cloud 2 personas 2 buyer personas 3 solutions 1 skills 1 training 1 assessment 1 field marketing 1 budgeting 1 leadership 4 priorities 1 customer lifecycle 1 channel 1 partners 1 Customer satisfaction 1 customer loyalty 1 IBM 2 segmentation 1 demand generation 2 innovation 2 buyer behavior 3 engagement 3 marketing excellence awards 1 insight 3 insight-led 2 conference 1 online 1 value propositions 3 data 4 data-driven 2 metrics 2 dashboard 1 operations 1 customers 2 co-creation 1 executive engagement 5 buyers 3 communications 1 information 1 budgets 3 data analytics 1 book 2 practitioner's guide 1 how-to 1 education 1 C-suite 3 digital transformation 2 CXOs 1 content marketing 1 Cognizant 1 Saul Berman 1 banking 1 financial services 1 CMO 1 paul writer 1 video 1 interview 1 CDW 1 analytics 1 Adobe 1 personalization 1 customer-centric 1 neuroscience 1 Carmen Simon 1 memory 1 presentations 1 profiles 1 careers 1 ABM-er 5 Davos 1 World Economic Forum 1 WEF 1 Juniper 3 Raianne Reiss 1 forum 1 transformation 2 Microsoft 2 Teradata 2 professional development 1 ABM Leadership Alliance 5 maturity 1 webcast 1 DXC 1 buyer 1 campaigns 1 Vodafone 1 differentiation 1 positioning 1 repositioning 1 Accenture 1 Brian Harvey 1 insight-led marketing 1 relationships 1 revenue 1 sales alignment 1 buyer demand 1
  • Partnering for Success at Steria

    Partnering is a tough proposition. At many technology companies, it’s difficult enough to collaborate effectively across business units, departments, and regional boundaries without throwing external partners into the mix. But partnerships can significantly increase service revenue. At Steria, the first question when debating a strategic alliance is, “Is there potential for the two companies to build a successful differentiated services offering together?”

    by Paul Magill July 1, 2006 Read more

Want the latest news from ITSMA?

Subscribe to our newsletter for the latest insight, research and event news.

  1. must be completed!
  2. must be completed!
    must be completed!

You'll get an email about once a month and we'll never share your address.

ITSMA HOT TOPICS!

ITSMA HOT TOPICS!

Account-Based Marketing Brand & Reputation Buyer Personas Customer Success Thought Leadership