When thinking about enterprise businesses’ top marketing priorities, brand always bubbles to the top of the list. What ingredients go into the secret sauce for cooking up a palatable brand management strategy?
When infographics first came out, it was a wonderful opportunity to take a world of data overload and to boil it down concisely into a very compelling graphic. Recently, I’ve been looking at a lot of infographics that tend to scroll on and on for four or five pages. Can you give us the best practice for delivering the best infographic?
Assessing your brand is critical to determining how well your marketing initiatives are performing. ITSMA’s multiclient brand study offers many of the same benefits as a dedicated study with a smaller investment.
These days everyone seems to be examining the world’s highest market cap companies, which all happen to be technology based, to understand and learn from their success. For Malcolm Frank and his team at Cognizant, it’s all about how they’ve leveraged Code Halos—our digital footprints—to such good effect.