When we think of cutting-edge marketing, we think of B2C companies: Apple, Tesco, Ikea, Pepsi . These companies are great at generating buzz, but can their marketing techniques hold up in the B2B space?
Following almost 12 months of planning and development, the Professional Diploma Course in Marketing for Business Services and Solutions has begun.
We’ve gotten together with some industry heavy hitters to create the world’s first professional diploma for business services and solutions marketing. Online or in-person classes begin this month.
At a meeting of ITSMA’s European Advisory Board last year, members commiserated over the lack of B2B services marketing standards and certifications. Then they decided to do something about it.
Back in February, we held an ITSMA Inner Circle meeting in London where some of our European services marketing members revealed their progress (and, occasionally, lack thereof) in social media.
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