We’ve spent the past year researching marketing transformation and discussing it with ITSMA members. Here are the 10 ways we see B2B transforming and 5 areas that we think you need to focus on to remain strategic.
B2B services marketing has reached a turning point. With budgets at an all-time low as a percentage of revenue, marketers can’t afford to add anything on to what they are doing and can’t go back to doing things the way they did before the downturn. This is why we’re dedicating our 2010 Annual Marketing Conference on November 2 to the theme of transformation. Our finalists for the annual ITSMA Marketing Excellence Awards are showing us all how it’s done.