The Marketing Strategist

Research, analysis, insight, ideas and tools
Search
Tags
Author
All 658
Benchmarking 3 Brand 4 ITSMA 20 HCL 1 B2B 23 marketing 72 awards 7 branding 3 LinkedIn 1 reputation 5 campaign 2 IT services 3 MEA 13 ABM 41 Account based marketing 31 thought leadership 15 sales enablement 3 SITA 1 Sales 17 sales operations 1 Deloitte 4 content 8 Cisco 6 IoT 1 Internet of Everything 1 research 24 survey 2 agile 4 Ask ITSMA 4 client satisfaction 1 Unisys 1 loyalty 1 SAP 5 account planning 1 KPMG 2 UN 1 strategy 8 relationship marketing 3 digital 5 big data 2 Dell 2 Oracle 6 Amdocs 2 buyers journey 2 infographic 2 persona 1 market research 1 agility 2 Manasian 1 storytelling 1 story 1 agile marketing 1 services 4 SaaS 1 Xaas 2 as-a-service 1 s 1 Key account management 1 Cranfield 1 Fujitsu 2 Demandbase 3 Avanade 1 DHL 1 CSC 3 Strategic ABM 2 ABM Lite 2 Programmatic ABM 2 KAM 1 customer success 7 Jeb Dasteel 1 customer experience 7 retention 1 subscription 3 cloud 2 personas 2 buyer personas 3 solutions 1 skills 1 training 3 assessment 1 field marketing 1 budgeting 1 leadership 5 priorities 2 customer lifecycle 1 channel 1 partners 1 Customer satisfaction 1 customer loyalty 1 IBM 5 segmentation 1 demand generation 3 innovation 4 buyer behavior 5 engagement 5 marketing excellence awards 4 insight 4 insight-led 2 conference 2 online 1 value propositions 3 data 4 data-driven 2 metrics 3 dashboard 2 operations 1 customers 2 co-creation 1 executive engagement 8 buyers 5 communications 1 information 1 budgets 4 data analytics 1 book 2 practitioner's guide 1 how-to 1 education 1 C-suite 5 digital transformation 9 CXOs 1 content marketing 3 Cognizant 4 Saul Berman 1 banking 1 financial services 1 CMO 1 paul writer 1 video 1 interview 1 CDW 1 analytics 1 executives 1 Adobe 1 personalization 5 customer-centric 1 neuroscience 1 Carmen Simon 1 memory 1 presentations 1 profiles 1 careers 1 ABM-er 5 Davos 1 World Economic Forum 1 WEF 1 Juniper 3 Raianne Reiss 1 forum 1 transformation 2 Microsoft 3 Teradata 2 professional development 1 ABM Leadership Alliance 6 maturity 1 webcast 1 DXC 1 buyer 1 campaigns 1 Vodafone 1 differentiation 1 positioning 1 repositioning 1 Accenture 1 Brian Harvey 1 insight-led marketing 1 relationships 2 revenue 1 sales alignment 1 buyer demand 1 How Buyers Choose 2 spending 1 nps 1 net promoter 1 marketing transformation 2 marketing budgets 2 AI 2 artificial intelligence 2 podcast 2 MomentumABM 2 social media 2 NTT DATA Services 1 conversational marketing 2 ROI 1 marketing vision 2 Institute for Business Value 1 cultural change 1 influencer marketing 1 communication 1 digitizing marketing 1 ServiceNow 1 LTI 1 accelerating growth 1 ExpertAdvice 1 digitalization 1 perception 1 reporting 1 infrastructure 1 TechConnectr 1 tools 1 B2B Marketing 1 marketing metrics 1 Agent3 1 measurement 1
  • Featured Research: Culture Is More Powerful Than Marketing Technology

    Most companies fail to get the hoped-for level of business value from their investments in marketing technology. One reason is that many reward the legacy skills of marketing – the creativity and messaging activities – more than they encourage the data and analytics piece. There’s a strong correlation between the marketing culture embedded in management’s DNA and the success of technology initiatives. Tone from the top matters. Culture eats strategy for breakfast.

    by Dianne Kim April 18, 2013 Read more
  • ITSMA Featured Research: The B2B Social Buyer: Young Senior Executives with Clout

    In 2011, ITSMA introduced the term “B2B Social Buyer,” based on our research on how buyers choose providers. We found that social media is increasing as a source of information. But who are these social buyers and how do we reach them?

    by Dianne Kim December 20, 2012 Read more
  • Featured Research: The Most Credible Information Source is You

    It’s time for marketers to stop being modest—you’re important! Well, at least the work you’re doing to get relevant information to buyers is important. And it’s resonating with them, as ITSMA’s most recent How Buyers Consume Information survey shows.

    by Dianne Kim November 15, 2012 Read more
  • Featured Research: Marketing Needs to Be the Change It Wants to See

    Marketing wants a seat at the table. It wants to be seen as strategic, as driving business, as contributing to revenue. Problem is, many business leaders still see marketing as event planners and datasheet keepers. How does marketing elevate its status? By changing itself.

    by Dianne Kim August 14, 2012 Read more
  • Featured Research: The Rise of the Supermarketer

    Over the past few years, ITSMA has seen clear evidence of marketing leaders rethinking, reskilling, and reinventing the organization. In addition to adding new marketing systems, processes, and tools, companies are thinking in new ways about how their marketing organizations should look, what skills they need, and who should be on the team.

    by Dianne Kim July 25, 2012 Read more
  • What Marketing Transformation Looks Like: Three Stories from the Trenches

    The B2B marketing landscape is changing at an unprecedented accelerated pace. The data explosion, a proliferation of marketing channels, and the rise of the social buyer—to name a few things—demand that marketing organizations change and that marketers possess a broader set of skills. Here’s how three marketing leaders have seen transformation unfold at their companies.

    by Dianne Kim June 29, 2012 Read more

Want the latest news from ITSMA?

Subscribe to our newsletter for the latest insight, research and event news.

  1. must be completed!
  2. must be completed!
    must be completed!

You'll get an email about once a month and we'll never share your address.

ITSMA HOT TOPICS!

ITSMA HOT TOPICS!

Account-Based Marketing Brand & Reputation Buyer Personas Customer Success Thought Leadership