Social media tools expand the possibilities of competitive intelligence by driving collaboration. XGS used social media tools and principles to create Competipedia, a wiki-based tool where salespeople can go to find and share competitive intelligence.
We’re analyzing the results of our recent social media survey as we prepare for this month’s series of ITSMA briefings on social media. Working with our sponsor, social media consultancy Digital Influence Group, we’ll focus on two major themes: integrating social media with your overall marketing strategy and “activating” your marketing content with buyers and C-level executives through social media. We feel passionately about these two issues because we think there’s a danger of creating content-poor social media silos in our marketing organizations.
We’re prepared to bet on the growth of these five trends in 2010. We’ll be discussing these and other ideas at our online briefing on January 26, New Routes to Marketing Innovation: ITSMA’s 2010 State of the Profession Address.