ITSMA members take advantage of a unique set of research studies each year to strengthen marketing strategy, planning, and innovation.
Marketing Budgets and Trends
Annual benchmark study of leading B2B technology, services, and solution providers; details on service marketing spend, staffing, investment priorities, top challenges, and special topics.
How Buyers Consume Information
Annual international study of buyers of high consideration B2B services and solutions; detailed data on buyer perceptions, wants, and needs for ongoing engagement with providers.
Hot Topic Studies
Annual benchmark and best practices studies on essential marketing issues; recent topics include marketing transformation for digital, account-based marketing, executive engagement, and customer success.
Interested in the latest data and analysis? Check out our library and dive in deep!
Not with a member company? Most benchmark studies are “give to get.” Non-members can participate and receive summaries of the findings. Ask our research team about the next opportunities.