Annual Studies ›

Membership has its privileges: Annual Studies with essential benchmarks and insight

ITSMA members take advantage of a unique set of research studies each year to strengthen marketing strategy, planning, and innovation.

Marketing Budgets and Trends

Annual benchmark study of leading B2B technology, services, and solution providers; details on service marketing spend, staffing, investment priorities, top challenges, and special topics.

How Buyers Consume Information

Annual international study of buyers of high consideration B2B services and solutions; detailed data on buyer perceptions, wants, and needs for ongoing engagement with providers.

Hot Topic Studies

Annual benchmark and best practices studies on essential marketing issues; recent topics include marketing transformation for digital, account-based marketing, executive engagement, and customer success.

Interested in the latest data and analysis? Check out our library and dive in deep!

Not with a member company? Most benchmark studies are “give to get.” Non-members can participate and receive summaries of the findings. Ask our research team about the next opportunities.

Related research

Want to gain full access to our research library?

Contact Dirk Mullenger to ask about membership.



Account-Based Marketing Brand & Reputation Buyer Personas Customer Success Thought Leadership