The Marketing Strategist:
ABM Benchmark Survey: Optimizing ABM Investments – June 22 Deadline
Is your organization doing account-based marketing? ITSMA and the ABM Leadership Alliance have teamed up to conduct a new benchmark survey…and the June 22 participation deadline is fast approaching.
Interested in the state of play for ABM investments, priorities, and impact? Trying to understand key challenges with maximizing the impact of your program?
Take the survey and gain access to the full results!
Among other essential issues, the survey digs into:
- Investments in the three types of ABM: one-to-one, one-to-few, and one-to-many
- Issues and challenges with scaling ABM programs
- Marketing budget investments and allocations
- Account selection
- Program tactics
- ABM-related technologies
- Marketing and sales collaboration
- Key metrics and results
The survey is conducted on a give-to-get basis; all participants will receive a complimentary copy of key findings and full results.