Marketing Excellence Award Winners 2018

Our annual awards honor the pursuit of marketing excellence in the four most critical aspects of success: strategy and planning, innovation, execution, and business results.

by ITSMA Staff

November 7, 2018

Our annual awards honor the pursuit of excellence in the four most critical aspects of success: strategy and planning, innovation, execution, and business results.

Congratulations to the winners of ITSMA’s Marketing Excellence Awards 2018!

Winners Press Release (PDF)  |  2018 Winner Summaries (PDF)

Capitalizing on Marketing’s New Tools and Technologies

HCL: HCL Innovation Garage VR
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Avanade: Modernizing martech
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Vodafone: Helping Business Succeed in a Digital World
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Deepening Engagement with Account-Based Marketing

HP Inc.: Deepening Engagements and Accelerating Growth among Cold, Dead, and Hostile Accounts
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Capgemini: Becoming a Trusted Digital Partner
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HCL: Treating the Best Customers in a More Personal Way
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Driving Business with Thought Leadership

Cognizant: Cognizant Answers the Question…What To Do When Machines Do Everything?
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Vodafone: Gigabit Society
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Enabling Sales to Accelerate Growth

Microsoft: Enabling Sales with Account-Based Engagement
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Cisco: Cisco Launches Digital Seller of the Future Initiative to Retain Customers for Life
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IBM: IBM Engage!
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Measuring and Communicating Marketing Performance

SPR: The art and science of building an integrated, influential, and results-driven marketing department at SPR
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Tata Communications: Single View of the Customer
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Strengthening Marketing’s Role in Customer Experience and Success

IBM: ExpertAdvice Program
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NTT DATA: NTT DATA Services 2018 The Collaboration Center
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SAP: The Moments That Matter Initiative: Driving Change to Improve Customer Experience
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Transforming Marketing: Talent, Organization, and Culture

Larsen & Toubro Infotech (LTI): No Marketer Left Behind
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Hexaware: Cost Center to Revenue Generation: Unifying the Marketing Function for Success
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Small and Medium Businesses

Enabling Sales to Accelerate Growth
InfinityQS:
 Educating and Qualifying Leads Online to Streamline Sales and Drive Revenue
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Driving Business with Thought Leadership
Perficient Digital (formerly Stone Temple)
: Stone Temple Builds Top Agency Reputation with Original, Data-Driven Research Studies
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Deepening Engagement with Account-Based Marketing
Snowflake:
 ABM Delivers 300% Growth Fueling Global Expansion and Category Disruption
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Related Resources

Marketing Excellence Award Winners 2018

Our annual awards honor the pursuit of marketing excellence in the four most critical aspects of success: strategy and planning, innovation, execution, and business results.