ITSMA, the leadership community for B2B services and solutions marketing in the connected economy, today launches the 2018 Marketing Excellence Awards program. The program honors standout performance in seven strategic and critical aspects of B2B marketing.
“The aggressive moves that B2B companies are making to transform their businesses to win in the connected economy puts great pressure but also provides great opportunities for B2B marketers to reimagine and redevelop their own organizations and programs for digital-era leadership,” said Dave Munn, President and CEO of ITSMA. “This year’s Marketing Excellence Awards program highlights seven key areas that B2B marketers are focusing on as they elevate the role of marketing and drive standout business results.”
The Awards Program, now in its twenty-first year, recognizes programs that demonstrate deep market insight, innovative marketing approaches, and substantial business impact with high value services and solutions. Last year’s winners included: Adobe, Cisco Systems, Cognizant, Computacenter, HCL Technologies, Hewlett Packard Enterprise, IBM, InfinityQS, NTT DATA, NIIT Technologies, Panasonic, PwC, SAP, Tata Communications, and Unisys.
The deadline for submissions is June 8, 2018.