The Marketing Strategist:

Winners Press Release (PDF) |  2017 Winner Summaries (PDF)

Our annual awards honor the pursuit of excellence in the four most critical aspects of success: strategy and planning, innovation, execution, and business results.

Congratulations to the winners of ITSMA’s Marketing Excellence Awards 2017!

Accelerating Growth with Account-Based Marketing

	SAP: From Deep Insights to Interactive Assets, SAP’s New Toolkit View/download photo  |  View/download summary
	Computacenter: Driving Innovation with an Automotive Customer View/download photo  |  View/download summary
	NTT DATA: Every Touch Matters View/download photo | View/download summary

Closing the Insight-to-Action Gap

	Hewlett Packard Enterprise: Crystal Ball: Customer Intelligence and Predictive Analytics “Super Forecasting” Engine View/download photo  |  View/download summary
	Adobe: Adobe Strategic Accounts Marketing Closes the Insight to Action Gap View/download summary
	Tata Communications: Marketing Insights Platform View/download photo  |  View/download summary

Driving Business with Thought Leadership

	Cognizant: Blockchain: Thought Leadership Driving Action and Results View/download photo  |  View/download summary
	HCL: 2017’s First Global Survey on IoT Adopters View/download photo  |  View/download summary

Enabling Sales for New Growth Opportunities

	PwC: Enabling Sales Growth from a Regulatory Opportunity View/download photo  |  View/download summary
	Hewlett Packard Enterprise: Sales Lobby: Leveraging CMI Analytics to Help Sales Teams KNOW their Accounts to GROW their Accounts View/download photo  |  View/download summary

Ensuring Customer Success

	Cisco: Cisco Transforms to Ensure Customer Success in the Digital Future View/download photo  |  View/download summary
	Unisys: Closed-loop Client Satisfaction & Loyalty Program Ensures Client Success View/download photo  |  View/download summary

Strengthening Brand Differentiation

	IBM: The First Thinking Sculpture View/download photo  |  View/download summary
	Panasonic: Technologies That Move Us View/download photo  |  View/download summary

Transforming Marketing for Digital Leadership

	HCL: Creating an Agile, Data-Driven Marketing Organization through Frugal Digital Transformation View/download photo  |  View/download summary
	SAP: SAP Digital ABM Program View/download photo  |  View/download summary

Small and Medium Businesses

	InfinityQS: Elevating Messaging to Deliver Insight, Resources and Solutions to Global Manufacturers View/download photo | View/download summary
	NIIT Technologies: Institutionalizing VoC with a Compelling Service Vision for Exceptional Customer Value View/download photo | View/download summary