The Marketing Strategist:

Marketing Excellence Award Winners 2017

November 2, 2017

Winners Press Release (PDF) |  2017 Winner Summaries (PDF)


MEA 2017 Logo

Our annual awards honor the pursuit of excellence in the four most critical aspects of success: strategy and planning, innovation, execution, and business results.

Congratulations to the winners of ITSMA’s Marketing Excellence Awards 2017!

 

Accelerating Growth with Account-Based Marketing

Diamond SAP: From Deep Insights to Interactive Assets, SAP’s New Toolkit
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Diamond Computacenter: Driving Innovation with an Automotive Customer
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Diamond NTT DATA: Every Touch Matters
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Closing the Insight-to-Action Gap

Diamond Hewlett Packard Enterprise: Crystal Ball: Customer Intelligence and Predictive Analytics “Super Forecasting” Engine
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Gold Adobe: Adobe Strategic Accounts Marketing Closes the Insight to Action Gap
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Gold Tata Communications: Marketing Insights Platform
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Driving Business with Thought Leadership

Diamond Cognizant: Blockchain: Thought Leadership Driving Action and Results
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Diamond HCL: 2017’s First Global Survey on IoT Adopters
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Enabling Sales for New Growth Opportunities

Diamond PwC: Enabling Sales Growth from a Regulatory Opportunity
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Diamond Hewlett Packard Enterprise: Sales Lobby: Leveraging CMI Analytics to Help Sales Teams KNOW their Accounts to GROW their Accounts
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Ensuring Customer Success

Diamond Cisco: Cisco Transforms to Ensure Customer Success in the Digital Future
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Diamond Unisys: Closed-loop Client Satisfaction & Loyalty Program Ensures Client Success
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Strengthening Brand Differentiation

Diamond IBM: The First Thinking Sculpture
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Diamond Panasonic: Technologies That Move Us
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Transforming Marketing for Digital Leadership

Diamond HCL: Creating an Agile, Data-Driven Marketing Organization through Frugal Digital Transformation
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Diamond SAP: SAP Digital ABM Program
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Small and Medium Businesses

Diamond InfinityQS: Elevating Messaging to Deliver Insight, Resources and Solutions to Global Manufacturers
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Diamond NIIT Technologies: Institutionalizing VoC with a Compelling Service Vision for Exceptional Customer Value
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