Marketing Excellence Award Winners 2017

Our awards honor the pursuit of excellence in strategy and planning, innovation, execution, and business results. Congratulations to the winners of 2017!

by ITSMA Staff

November 2, 2017

Our annual awards honor the pursuit of excellence in the four most critical aspects of success: strategy and planning, innovation, execution, and business results.

Congratulations to the winners of ITSMA’s Marketing Excellence Awards 2017!

Accelerating Growth with Account-Based Marketing

SAP: From Deep Insights to Interactive Assets, SAP’s New Toolkit
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Computacenter: Driving Innovation with an Automotive Customer
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NTT DATA: Every Touch Matters
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Closing the Insight-to-Action Gap

Hewlett Packard Enterprise: Crystal Ball: Customer Intelligence and Predictive Analytics “Super Forecasting” Engine
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Adobe: Adobe Strategic Accounts Marketing Closes the Insight to Action Gap
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Tata Communications: Marketing Insights Platform
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Driving Business with Thought Leadership

Cognizant: Blockchain: Thought Leadership Driving Action and Results
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HCL: 2017’s First Global Survey on IoT Adopters
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Enabling Sales for New Growth Opportunities

PwC: Enabling Sales Growth from a Regulatory Opportunity
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Hewlett Packard Enterprise: Sales Lobby: Leveraging CMI Analytics to Help Sales Teams KNOW their Accounts to GROW their Accounts
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Ensuring Customer Success

Cisco: Cisco Transforms to Ensure Customer Success in the Digital Future
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Unisys: Closed-loop Client Satisfaction & Loyalty Program Ensures Client Success
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Strengthening Brand Differentiation

IBM: The First Thinking Sculpture
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Panasonic: Technologies That Move Us
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HCL: Creating an Agile, Data-Driven Marketing Organization through Frugal Digital Transformation
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SAP: SAP Digital ABM Program
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Small and Medium Businesses

InfinityQS: Elevating Messaging to Deliver Insight, Resources and Solutions to Global Manufacturers
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NIIT Technologies: Institutionalizing VoC with a Compelling Service Vision for Exceptional Customer Value
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Related Resources

Marketing Excellence Award Winners 2017

Our awards honor the pursuit of excellence in strategy and planning, innovation, execution, and business results. Congratulations to the winners of 2017!