The Marketing Strategist:

ITSMA 2014 Marketing Excellence Awards Honor Top B2B Marketing Programs

November 4, 2014

  • News, Press Releases

Amdocs, BT, Cisco, Cognizant, CSC, EY, HCL, IBM, Juniper Networks, KPMG, Microsoft, and Optum take top honors in ITSMA’s annual awards program that recognizes innovation in B2B marketing.


LEXINGTON, Massachusetts—November 5, 2014—ITSMA, the leading marketing association for technology, communications, and professional services providers, celebrated the winners of its 2014 Marketing Excellence Awards during its 21st Annual Marketing Conference today in Cambridge, MA.

“If submissions for this year’s Marketing Excellence Awards are any guide, marketers across the B2B sector are rising to the challenge,” said Dave Munn, President and CEO of ITSMA. “We saw an abundance of creative thinking and new tools applied to a variety of new marketing programs and initiatives. There were novel approaches to analytics, predictive targeting, campaign optimization, interactive content, and executive engagement, among others.”

“Though the competition was tough, this year’s winners demonstrated not only ingenuity, but also careful analysis, planning, thoughtful execution, and follow through. Their results have had a sizable impact on their business results and are raising the profile and perception of marketing in their organizations.”

Highlights from some of the winners include:

  • An Account Based Marketing program that led to 100% year-on-year revenue growth
  • Improved Thought Leadership content delivery leading to 96% referral rates
  • A Sales Enablement program that helped sales representatives identify and develop over $200 million in new opportunities
  • A consolidated marketing dashboard that helped measure marketing activities and attribute $1 billion in the sales funnel to digital marketing programs

The 2014 Marketing Excellence Awards focused on six critical areas of B2B marketing:

  • Accelerating Growth with Account Based Marketing
  • Driving Business with Thought Leadership
  • Enabling Sales Channels
  • Improving Impact with Marketing Technology and Analytics
  • Measuring and Communicating Marketing Performance
  • Optimizing Online and Offline Marketing

The jury panel, an international group of marketing executives and experts, selected the winners based on excellence in situation analysis, innovation, program execution, and business results. The awards honor outstanding marketing performance at two levels: diamond and gold.

For detailed information about the award winners, visit


Accelerating Growth with Account Based Marketing

  • Diamond Award: Juniper Networks
  • Gold Award: Cognizant

Driving Business with Thought Leadership

  • Diamond Award: EY
  • Gold Award: CSC
  • Gold Award: Optum

Enabling Sales Channels

  • Diamond Award: Amdocs
  • Gold Award: IBM
  • Gold Award: BT

Improving Impact with Marketing Technology and Analytics

  • Diamond Award: Microsoft
  • Gold Award: Cisco

Measuring and Communicating Marketing Performance

  • Diamond Award: CSC
  • Gold Award: HCL

Optimizing Online and Offline Marketing

  • Diamond Award: IBM
  • Gold Award: Optum
  • Gold Award: KPMG



Nicole Martins
+1-781-862-8500, Ext. 136

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