The Marketing Strategist:

Case Studies of the 2010 ITSMA Marketing Excellence Award Winners

November 17, 2010

An international jury of marketing executives and experts selected the 2010 ITSMA Marketing Excellence Award winners based on excellence in situation analysis, innovation, program execution, and business results. The awards honor excellence at two levels: diamond and gold. Congrats to the winners! Developing and Launching New Offerings Diamond Award: IBM Corp. Gold Award: Capgemini Gold Award: Cisco Enabling Sales Diamond Award: Cisco Gold Award: Avaya Gold Award: Microsoft Lead Generation, Management, and Measurement Diamond Award: BT Gold Award: Hewlett-Packard Corp. Marketing with Social Media Diamond Award: IBM India Gold Award: TELUS Thought Leadership Marketing Diamond Award: IBM Corp. Gold Award: GE Healthcare To access the case studies on the winners, click on the cover image in the middle of the 2010 ITSMA Marketing Excellence Awards case studies page.

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