Professional Diploma in Marketing for Business Services & Solutions*

Overview

A need exists within the Business and IT Services and Solutions industry to formalise the marketing profession.

This globally available qualification is for individuals in the B2B environment, looking to build practical skills in operational marketing management, and to broaden their strategic perspective in the context of services and solutions marketing.

The Full Diploma takes place over a period of 13 months and is available as a Blended course (combining eLearning with six face-to-face one day workshops, or as a Virtual course (eLearning with interactive online tutorial Classroom sessions) depending on personal learning preference and global location. Also available is a three month standalone Unit 5 course in The Unique Considerations of Marketing Business Services and Solutions, also available as a Blended or Virtual course qualification.

Watch this video to learn why Fujitsu, Steria and TCS are supporting ITSMA’s Professional Marketing Diploma course.

Who is it for?

Marketers operating within the B2B services and solutions profession, including:

Individuals responsible for managing the marketing process at an operational level
Those moving into a mid-level marketing management position
Professionals looking to advance their knowledge gained at CIM Certificate level, or those with related marketing qualifications looking to refresh their methods, approaches and skills in B2B marketing
Experienced business people who want to gain a deeper and better understanding of marketing management

What you will learn

Within the context of B2B services and solutions marketing, you will learn how to:

Manage and use marketing research and information, plan activity, and measure the results
Write a marketing plan at the operational level, conduct a marketing audit, and measure success
Understand marketing communications in-depth and how all parts of the promotional mix work together
Effectively manage marketing activities, including project planning and control, and learn how marketing integrates with other functions
Understand and apply the key principles of Service and Solutions marketing including: services offer development; services differentiation; value propositions; customer experience; and brand and reputation

Course modules

This qualification is unique to the B2B services and solutions marketing profession. The Full Diploma offers five modules contextualised specifically for the technology and professional services industries.

Marketing Planning Process
Delivering Customer Value through Marketing
Managing Marketing
Project Management in Marketing
The Unique Considerations of Marketing Business Services & Solutions

Why do people study for a marketing qualification?

From a CIM (Chartered Institute of Marketing) research campaign conducted from 26 April 2010 to 22 May 2010 amongst a sample of 7,431 Studying Members who had completed a CIM or CAM qualification, the following emerged:

The main reason for taking a CIM or CAM (Communications Advertising and Marketing) marketing qualification was to improve career prospects with 63% of respondents choosing this option. This is a 26% increase over the 2009 results
Students do not study for a CIM qualification with the primary objective of increasing salary
Students who studied for the Introductory Certificate and Professional Certificate were doing so to gain credibility at work more than students who studied at higher levels who took their CIM qualification primarily to improve their career prospects
Part-time study remains the most popular method of studying for a CIM qualification. Half of all students who responded studied in this way
MBA’s and Masters degrees were the most frequently named alternatives to CIM qualifications
Just over half (52%) of all CIM students surveyed were sponsored by their employer to complete their qualification – a small increase in the amount of students sponsored compared with 2009 (43%) and 2008 (44%)

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Study Centre experience The cost of tuition fees is not the No.1 deciding factor when choosing a study centre. Students rate quality of tutors as the most important factor followed by reputation of the study centre Overall, 75% of students were satisfied with their study centre 12.4% of students were either dissatisfied or very dissatisfied with their study centre. This appears to be largely due to poor experience with a tutor and lack of consistent teaching across classes. A few comments also related to the apparent lack of engagement between the study centre and CIM 17.2% of UK students were dissatisfied with their study centre compared with 5.9% of international students Overall student satisfaction Students on higher levels of CIM qualifications were more satisfied that their course had offered value for money if they were paying the fees themselves Overall, 75% of students thought their course had offered value for money with 34% strongly agreeing to this statement 94% of respondents would recommend studying for a CIM qualification to someone else 97% of students feel more confident about their marketing ability having completed their qualification. A dramatic increase on 2007’s figure of 62% which could be taken as a credit to the new qualifications launched in 2008 and 2009 95% of students feel they are more knowledgeable about marketing now they have achieved their qualification 83% feel their CIM qualification has motivated them in their marketing careers. This compares favourably with 2007’s figure of 56% 85% believe their CIM qualification will improve their employment prospects Overall, 61% of our students hadn’t ruled out the option of continuing to study with CIM

Learning Programme Choices and Pricing

Public course places and prices;

Full Diploma

For individual places on a mixed open/public course programme; the 13 month Virtual programme price (excluding VAT) for the full diploma course starts at £3172 for ITSMA members and £3965 for non-members. The next schedule starts 11th June 2012, download the full schedule here. To book your place contact ITSMA at marketinguk@itsma.com. Courses typically start every three months.

Already hold the CIM Professional Diploma in Marketing, then Unit 5 is for you…

Unit 5

A specialist module is available as a standalone 12 week course for Services and Solutions Marketers who already hold the CIM Professional Diploma in Marketing, or can demonstrate the required level of industry experience and knowledge. The Virtual programme price (excluding VAT) for the Unit 5 course starts at £675 for ITSMA members and £845 for non-members. The next course starts 8th May, download the schedule here.

To book your place contact ITSMA at marketinguk@itsma.com. Courses typically start every three months.

In-House programmes and prices;

For an in-house company programme suitable for a group or team who want to pace their work and collaborate together then this option is suitable and at a price available on application. Please contact ITSMA for a quotation.

For full pricing details, please download the course guide or complete an enquiry form.

Prices include student CIM membership, all tuition costs, including workshop days, core text books, and assignments.

Download the terms and conditions for the ITSMA Professional Diploma in Marketing.

Please complete an enquiry form for further information

Next Steps

For further information relating to the either the Full Diploma or Unit 5 courses please download the detailed course guide (PDF 0.8Mb).

To enquire about eligibility, enrolment, or other queries complete this form and we’ll contact you, or email marketinguk@itsma.com or call the UK office on +44 (0) 118 9036117.

To apply for a place on these courses, please download and complete the application forms i) application to study for CIM Academy and ii) Application to Study, and return to us with a copy of your career CV (curriculum Vitae) or resume.

To complete your registration, payment can be made by company purchase order and invoice, or by company or personal credit card.

Contact us

ITSMA Europe, Atlantic House
Imperial Way, Reading, RG2 0TD
Phone: +[44] (0)118 903 6117
Fax: +[44] (0)118 919 7777
Email: marketinguk@itsma.com

More about the Chartered Institute of Marketing (CIM)

* Delegates will receive the ‘CIM Professional Diploma in Marketing’ and the CIM/ITSMA Award, ‘The Unique Considerations of Marketing Business Services and Solutions’

ITSMA specializes in helping companies market and sell services and solutions. As part of our annual client program we work with the world's leading technology, communications, and professional services firms to generate new business, strengthen customer loyalty, and increase brand differentiation. Through research, consulting, training, and community we provide the insight companies need to improve marketing impact, sales performance, and business results. ITSMA is based in Lexington, Massachusetts, and has offices in the United States, the United Kingdom, and Japan. Learn more at www.itsma.com.