Program kickoff dates: December 11–12, 2014 (The Charles Hotel, Cambridge, Massachusetts)
Account Based Marketing℠ (ABM) is a structured approach to developing and implementing highly customized sales and marketing campaigns for single accounts, prospects, or partnerships. By treating each client as a market of one, you can broaden and deepen your relationships with individuals at key accounts as well as increase awareness and demand for your services and solutions. This ultimately leads to more strategic sales and greater revenue generation.
ITSMA has been working with companies to implement ABM strategies for more than a decade. We have developed a robust and flexible methodology, we have created industry best practices, and we have a solid track record of success.
We have developed a comprehensive Account Based Marketing Certificate Program that we have conducted both public and private programs. To-date we have conducted three very successful programs both in North America and Europe.
It was definitely a team effort and we are pleased to be certified ITSMA ABM marketing professionals. This was a good learning experience and growth exercise for us and it’s always good to have some new skills and tools to use for the future. — Two recent programme graduates from BMC
If you are interested in participating in our next North America program, please use the link below to apply. We look forward to working with you and your companies in the successful planning and implementation of your ABM program.
ITSMA’s ABM Certification Program is designed for senior-level and experienced marketing professionals who are ready to bring their marketing to the next level. We will be evaluating applicants to ensure that all participants meet the minimum requirements.
This course will help you stay at the top of your game by offering new and innovative thinking about targeted marketing.
Specifically, the Program helps you learn how to:
During the Program, you will hear real-world case studies, actively participate in marketing scenarios, and have the opportunity to network with marketers who are facing the same challenges as you.
After the two-day workshop, for the following three months there will be:
The final product is a complete ABM Campaign Plan ready to be implemented with sales.
I will be able to immediately implement the tools and strategies that I learned from this program not just for account based marketing but in developing other business programs and marketing campaigns. —a recent program graduate
Program: 8:00 am–5:00 pm
Section 1: Understanding the Client’s Markets and Their Drivers
Section 2: Creating Business Imperatives for the Client
Section 3: Relationship Mapping
Section 4: Creating Plays
Reception: 5:00–6:00 pm
Working Dinner: 6:00 pm
Program: 8:00 am–3:30 pm
Section 5: Developing Value Propositions
Section 6: Creating the ABM Campaign Plan
Section 7: Defining Success for Our Campaigns
Section 8: Integrating the ABM Plan into the Account Plan
To apply for the Program please complete this form.
As an alternative to the full certification program, ITSMA offers a three-session/three-week webinar ABM Training program that provides an in-depth overview of the ITSMA ABM Methodology with practice exercises for each of the main activities involved in ABM. If you are interested in this webinar program for you and others in your company, contact Jeff Sands at firstname.lastname@example.org.
ITSMA specializes in helping companies market and sell services and solutions. As part of our annual client program we work with the world's leading technology, communications, and professional services firms to generate new business, strengthen customer loyalty, and increase brand differentiation. Through research, consulting, training, and community we provide the insight companies need to improve marketing impact, sales performance, and business results. ITSMA is based in Lexington, Massachusetts, and has offices in the United States, the United Kingdom, India, and Japan. Learn more at www.itsma.com.
HOME | Research & Insights | Consulting | Training | Events | Members | About Us | Site Map
ITSMA North America: 1-888-ITSMA92 (Outside the U.S. +1-781-862-8500)
ITSMA Europe: +44 (0) 7775 765722 | Company No: FC023364 | Branch No: BR006173 | VAT No: GB 840 4681 32