Our Next Program Kicks Off December 12 & 13, 2013 in Cambridge, MA.
Account Based Marketing℠ (ABM) is a structured approach to developing and implementing highly customized sales and marketing campaigns for single accounts, prospects, or partnerships. By treating each client as a market of one, ITSMA helps companies broaden and deepen their relationships with individuals at key accounts as well as increase awareness and demand for their services and solutions. This ultimately leads to more sales and greater revenue generation.
ITSMA has been working with companies to implement ABM strategies for more than a decade. We have developed a robust and flexible methodology, we have created industry best practices, and we have a solid track record of success.
We have developed a three-month comprehensive Account Based Marketing Certificate Program that we have been conducting for individual members.
I really enjoyed the program and will apply many of the learnings. I think your approach provides marketing with various “entry points” to begin having a more strategic conversation with the account teams —a recent program graduate
We are now offering a public version of the program to help you bring key account marketing into your organization more effectively. ITSMA’s ABM Certification Program kicks off with a two-day workshop and is followed by three months of mentoring and coaching on the actual implementation of the ABM methodology on one key account you and your sales management will select during the program.
ITSMA’s ABM Certification Program is designed for senior-level and experienced marketing professionals who are ready to bring their marketing to the next level. We will be evaluating applicants to ensure that all participants meet the minimum requirements.
This course will help you stay at the top of your game by offering new and innovative thinking about targeted marketing.
Specifically, the Program helps you learn how to:
During the Program, you will hear real-world case studies, actively participate in marketing scenarios, and have the opportunity to network with marketers who are facing the same challenges as you.
I will be able to immediately implement the tools and strategies that I learned from this program not just for account-based marketing but in developing other business programs and marketing campaigns. —a recent program graduate
To apply for the Program please complete this form.
In addition to the kickoff, the Certification Program includes:
|Dates:||Our Next Program Kicks Off December 12 & 13, 2013|
|To register for the Program, please complete this inquiry form|
|Program Fees:||ITSMA member: $5,000
|Expenses:||The Program fee includes continental breakfasts, lunches, refreshments, a working dinner, and course materials. Additional costs, phone costs, travel, and transportation are the responsibility of the participant.|
|Location:||The Charles Hotel, One Bennett Street, Cambridge, MA 02138
|Room rates:||$235.75, Single or Double Hotel accommodations are the responsibility of the registrant. ITSMA has reserved a block of rooms on a first-come, first-served basis at The Charles Hotel. To receive the discounted rate, please identify yourself as an attendee of ITSMA’s ABM Certification Program.|
Toll free: 800-882-1818
Booking Hours: Monday – Friday: 8 am to 7 pm ET; Saturday: 9 am to 4 pm ET
|Special Requests:||If there is anything we can do to make your participation in this program easier, please complete the appropriate space on the Registration Form or contact Carolyn Jefferson at firstname.lastname@example.org or +1-781-862-8500, Ext. 121.|
|International Travelers:||Effective January 20, 2010 inbound travelers to the United States from Visa Waiver Program countries may be denied boarding by the airlines if they don’t have ESTA authorization, and by March 2010, the old I-94 entry form is expected to be a thing of the past. Here’s what you need to know. U.S. Electronic System for Travel Authorization (ESTA) information: https://esta.us/.|
As an alternative to the three-month full certification program, ITSMA offers a three-session/three-week Webinar ABM Training program that provides an in-depth overview of the ITSMA ABM Methodology with practice exercises for each of the main activities involved in ABM. If you are interested in this Webinar program for you and others in your company, contact Jeff Sands at email@example.com.
Requests for cancellations and substitutions must be in writing and forwarded to ITSMA via email to firstname.lastname@example.org and will be assessed on a case-by-case basis.
ITSMA specializes in helping companies market and sell services and solutions. As part of our annual client program we work with the world's leading technology, communications, and professional services firms to generate new business, strengthen customer loyalty, and increase brand differentiation. Through research, consulting, training, and community we provide the insight companies need to improve marketing impact, sales performance, and business results. ITSMA is based in Lexington, Massachusetts, and has offices in the United States, the United Kingdom, India, and Japan. Learn more at www.itsma.com.
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