IT has a Strategic Role in Resilient Organizations
Our research with CIOs and CTOs identified five areas where business leaders should focus to build resilient organizations.
August 2021
Article
strategy
Insights
Next Steps for Marketing: Doubling Down on ABM
Now that we’re past the immediate reaction stage of the current crisis, marketers are starting to look more strategically at priorities and investments for the coming months and into 2021...
April 2020
Article
Marketing’s Four Paths to Strategic Growth
How should marketing balance its traditional tactical roles with new strategic responsibilities? The golden opportunity is for marketing to step up, influence others, and drive change.
October 2019
Article
Mapping Marketing’s Strategic Journey
The Maturity Model for Marketing Transformation, developed so marketing leaders can determine where they are on the journey to organizational transformation.
May 2019
Article
Five Vital Themes for Marketing 2019
Momentum ITSMA’s themes for marketing 2019 revolve around a key finding: marketers are gaining influence, expanding their scope, adding more value to their business.
February 2019
Article