Alisha Lyndon, Founder & CEO, Momentum and Liz Harrison, Partner, McKinsey & Company, discuss B2B marketing as a strategic business driver, with specific emphasis on how sales enablement is evolving and where it's headed.
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Three concrete ways B2B Marketers can help sales accelerate the pipeline and close deals according to ITSMA’s sales enablement survey.
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These top business priorities—profitability, productivity, innovation—point to growth. But what role does marketing play in driving that growth?
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IBM's Institute for Business Value takes a comprehensive approach, investing in activation and field enablement to bring thought leadership to life.
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