|Published:||August 10, 2012|
Zipcar’s journey from a small, local company espousing a “save the world” mantra to a rapidly expanding international business demonstrates the vital role marketing and branding play in building a thriving community of loyal followers across the globe.
In building their brand—and, thus, their company—Zipcar found that:
Tracking customer sentiment, determining the root causes of problems, and responding to feedback are key to innovating your business model.
This ITSMA document is available at no charge (password required) to ITSMA member companies and for sale to nonmembers.
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