Even in a down budget year, marketers are spending more on Web 2.0. But most are just entering the game. Download this executive summary for best practices and insights including:

• Determining your participation strategy is crucial
• Web 2.0 must be integrated with “traditional” marketing channels
• Web 2.0 is not winning new business but it is having an impact

Please note: ITSMA clients with access to the online library can download this Executive Summary for free by clicking the “View PDF” or “Buy Now” buttons. Regardless of which button you click, you will not be charged for this document.