When times get tough, business buyers clamp down on all but the most essential spending. Providers of high-value solutions have to work twice as hard to develop the right offers, craft the right messages, connect with the right prospects, and sell the right value. This survey report captures the latest thinking and priorities among leading solution providers to help participants benchmark themselves against their peers and better understand recent changes in the solutions marketplace.

• Objective—Gain insights into how technology-based companies with significant solutions offerings have reacted to the recent economic downturn
• Survey Sponsors—Jointly sponsored by two organizations:

- ITSMA, a leading membership community for marketing executives who market and sell technology-related services and solutions

- Solutions Insights, a company that provides consulting and training services on how to profitably grow a solutions-oriented business

• Survey Participants-Primarily middle to senior level marketing and sales managers with technology-based companies who have significant responsibility for growing their solutions revenues

This report is available free to companies that provided detailed data in the study.

If your company is on the above list, please send us an email (using your company email) and request your free report.

This report is available for sale at member and nonmember prices.

• See if your company is an ITSMA member
• Email ITSMA for more information