Comments on: ITSMA Online Survey: Integrating Social Media into the Marketing Mix and the Business http://www.itsma.com/research/social-media-survey-2010/ Marketing and sales insight, business results Mon, 30 Jan 2012 15:45:20 -0500 http://wordpress.org/?v=2.9.2 hourly 1 By: Twitter etiquette | Chris Koch's B2B Marketing Blog http://www.itsma.com/research/social-media-survey-2010/comment-page-1/#comment-20115 Twitter etiquette | Chris Koch's B2B Marketing Blog Fri, 14 Oct 2011 21:18:23 +0000 http://www.itsma.com/?p=5738#comment-20115 [...] I’ve picked up what I perceive to be the general etiquette for engaging on Twitter. I’ve also done research asking B2B marketers how they engage and how they educate their employees and SMEs to engage. [...] [...] I’ve picked up what I perceive to be the general etiquette for engaging on Twitter. I’ve also done research asking B2B marketers how they engage and how they educate their employees and SMEs to engage. [...]

]]> By: 7 social media prerequisites | Chris Koch's B2B Marketing Blog http://www.itsma.com/research/social-media-survey-2010/comment-page-1/#comment-19843 7 social media prerequisites | Chris Koch's B2B Marketing Blog Fri, 07 Oct 2011 21:19:17 +0000 http://www.itsma.com/?p=5738#comment-19843 [...] doesn’t happen in B2B without a culture change. When we surveyed B2B marketers last year, 50% said they do not have a social media policy. It would be easy to say that B2B companies don’t have social media policies because they just [...] [...] doesn’t happen in B2B without a culture change. When we surveyed B2B marketers last year, 50% said they do not have a social media policy. It would be easy to say that B2B companies don’t have social media policies because they just [...]

]]> By: 13 qualities of a good social media voice | Chris Koch's B2B Marketing Blog http://www.itsma.com/research/social-media-survey-2010/comment-page-1/#comment-7325 13 qualities of a good social media voice | Chris Koch's B2B Marketing Blog Tue, 03 Aug 2010 13:40:21 +0000 http://www.itsma.com/?p=5738#comment-7325 [...] subject matters experts need active support from marketers to develop their social media voices. In ITSMA’s social media survey, 68% said that marketing is the catalyst for social media. It’s worth our time to develop a brief [...] [...] subject matters experts need active support from marketers to develop their social media voices. In ITSMA’s social media survey, 68% said that marketing is the catalyst for social media. It’s worth our time to develop a brief [...]

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