ITSMA Online Survey: Integrating Social Media into the Marketing Mix and the Business

Author: Chris Koch, Katie Espinola
Published: April 13, 2010
Ref. Number: SV4578
Pages: 277 slides
   

Marketers must stop thinking of social media tools in isolation and start thinking of them as another channel in their overall marketing mix.

B2B marketing lays the path to a sales discussion and supports relationships with existing customers. Social media is another channel, one of many, for making the connection and building the relationship with customers.

Social media have value on their own, but they should also be used to complement other marketing channels, such as events, whitepapers, and Websites.

Before embarking on any marketing initiative, marketers first think about their objectives and goals. They then come up with a strategy to achieve these goals, deciding what channels to use, which may or may not include social media.

In this report, ITSMA examines how B2B marketers are leveraging social media channels in their marketing strategies.

Key Findings

Study Methodology

This report is available for no additional fee to current members that responded to this survey.

Avanade, Inc.
Avaya
BT
CA
Capgemini
CGI
Cisco Systems
Cognizant
CSC
Deloitte
EMC Corporation
Fujitsu Services
HCL Technologies, Ltd.
Hewlett-Packard
IBM Corporation
Infosys Technologies Limited
JDSU
Microsoft Corporation
NetApp
Nokia Siemens Networks
Orange Business Services
Polycom
SAP
SAVO Group
Steria
SunGard Higher Education
Talent Partners
TCS
The TriZetto Group
Xerox Corporation

If your company is on the above list, please send us an email (using your company email) and request a copy of the report (no additional fee). Orders will be processed the next business day.

This report is available for sale at member and nonmember prices.


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