|Author:||Chris Koch, Katie Espinola|
|Published:||April 13, 2010|
Marketers must stop thinking of social media tools in isolation and start thinking of them as another channel in their overall marketing mix.
B2B marketing lays the path to a sales discussion and supports relationships with existing customers. Social media is another channel, one of many, for making the connection and building the relationship with customers.
Social media have value on their own, but they should also be used to complement other marketing channels, such as events, whitepapers, and Websites.
Before embarking on any marketing initiative, marketers first think about their objectives and goals. They then come up with a strategy to achieve these goals, deciding what channels to use, which may or may not include social media.
In this report, ITSMA examines how B2B marketers are leveraging social media channels in their marketing strategies.
This report is available for no additional fee to current members that responded to this survey.
HCL Technologies, Ltd.
Infosys Technologies Limited
Nokia Siemens Networks
|Orange Business Services
SunGard Higher Education
The TriZetto Group
This report is available for sale at member and nonmember prices.
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