How to Create a Services Development Process | IT Services Marketing Association

Title:

How to Create a Services Development Process

Author:

Julie Schwartz

Date Published:

June 30, 2010

Ref. Number:

TB043

Pages:

Given the poor odds of success with new product and services introductions, it is important to find ways to minimize the risks of new services development. ITSMA believes that a well-designed
services development process helps weed out the less worthy services product ideas and strengthen the ones with greater potential.

Key Takeaways

A formal process can reduce time, cost, and risk in developing new services
The process must be flexible to allow for the added complexity of services development
Reserve the right to develop new services outside of the process if they represent a dramatic departure from current ways of doing business

This ITSMA document is available at no charge (password required) to ITSMA member companies and for sale to nonmembers.
	If you have already signed in to the site, simply view or download the document.
	If you have an ITSMA password, click View PDF above and enter your company email address and password to view the document.
	If you are from a member company (view member list) but do not have a password, please register to get access.
	If you are not from a member company, click Buy Now to fill in and submit a purchase form.

Phone: 1-888-ITSMA92 (Outside the U.S. +1-781-862-8500)