Latest Research Publications
[for a more detailed list, view the Online Library]

Member Research:

• Five Lessons for Competing in the Global Market: An Interview with Malcolm Frank, Cognizant's SVP of Marketing and Strategyt
• ITSMA's 2007 State of the Profession Address
• Solutions: Showing Value and Winning Business
• Making the Case for Marketing: Communicating with Senior Management
• Fujitsu Services: A Comprehensive Programme for Reputation and Differentiation Management
• Win-Win Strategies for Marketing with Partners
• Services Marketing Report Card: Critical Skills Needed in Select Areas

Sponsored Research:

• Professional Services and Solutions Leaders and Contenders: 2006 Brand Tracking Study
• Telecom Services—Service Provider Market in the EMEA Region
• Services Marketing Budgets and Benchmarks: 2006 Budget Allocations and Trends
• The Quest for Market Differentiation: Professional Services and Solutions
• Enterprise Software Applications and Services: 2005 Brand Tracking Study

Free Downloads (Abbreviated Summaries):

• Services Marketing Budgets and Benchmarks: 2005 Metrics, Trends, and Challenges PDF (184KB)
• Raising the Bar: Selling Technology Services in a Competitive Market PDF (214KB)
• Buyer Views on Outsourcing and Offshoring: Marketing Implications for ITO and BPO Providers PDF (175KB)
• Turning the Corner: Sales Performance Benchmarks and Best Practices PDF (398KB)