ITSMA's Rapid Research provides the data and analysis you need to support
critical business decisions in ten business days or less.
Get
Fast and Affordable Research NOW.
Balancing the demand for data with the need for speed can seem impossible
in today's resource-constrained environment.
You don't have time or budget
to launch a major study, but you can't fly blind. ITSMA's Rapid Research
quickly delivers the insight you need to make fact-based decisions without
breaking the bank.
Most research houses demand high fees and long timelines.
But
you can't wait:
You're launching a new offer.
You're testing new value propositions.
You're
targeting a new segment.
You're retraining the sales team.
You're
redesigning channel programs.
Rapid Research is fast, affordable, and tailored to your specific requirements.
Rapid Research provides market-based answers to today's urgent questions
and essential, ongoing concerns.
Rapid Research provides immediate access
to ITSMA's consultative expertise and recommendations on such critical
questions as:
How will my target audiences respond to this new offer?
Will
my partners embrace this new strategy?
Which value propositions resonate
most clearly?
How satisfied are my new customers?
Which sales tools
work best?
Sample Engagements
A global provider of information storage
and management solutions used ITSMA's Rapid Research to assess customer
receptivity to a web-based support tool.
A provider of industrial
and utility automation used ITSMA's Rapid Research to assess customers' reaction
to re-grouping its software products in its shift toward a solutions-oriented
marketing strategy.
A global provider of integrated communications
solutions used ITSMA's Rapid Research to quickly gain market reaction
to a proposed new brand and positioning plan.
Rapid Research Methodology
Survey customers, prospects, partners, or employees to get results in
10 business days or less!
To ensure Rapid Research success, ITSMA and
research partner Focus Data will:
Design a survey questionnaire to meet
your objectives
Craft a sampling strategy
Conduct 100 telephone interviews
with customers, prospects, partners, or employees
Analyze research
findings and develop recommendations
Produce a presentation-style
report
Deliver
a TeleWeb briefing to review results and recommendations
Focus Areas
ITSMA's Rapid Research can be utilized across the full range
of marketing needs, from market strategy and planning through offer development,
demand generation, and sales support.
The service has proven especially
popular in three areas in particular:
Needs Assessment
Offer/Message
Validation
Brand Perception
Brand Perception
How effectively have you
positioned your organization against key competitors? How well do your
customers, prospects, and market influencers understand your brand and
perceive competitive differentiation? ITSMA's Brand Perception Rapid
Research gives you the insight you need to improve brand performance
in critical areas, including:
Top-of-mind providers in priority segments
Customer
knowledge and perception of your brand and others
Comparative positioning
with key competitors
Brand acceptance in new markets
Marketing's
impact on brand perceptions
Needs Assessment
Do you know where your customers
and prospects are headed? Which services and solutions will enable their
success? ITSMA's Needs Assessment Rapid Research provides quick insight
into your target market to understand:
Immediate pain points
Near-term
investment plans and priorities
Build versus buy orientations
Purchase
decision drivers and influencers
Purchase selection criteria
Offer/Message Validation
How confident are you that your offers and messages
really resonate with prospective buyers? Have you done enough homework
to maximize your chances of success? ITSMA's Rapid Research for Offer/Message
Validation ensures that proposed initiatives can be refined before a
large-scale launch. The service helps you understand:
Likely responses
to new offers and messages
Offer and message components that resonate
most
Strengths and weaknesses of alternative approaches
Potential
refinements to improve customer receptivity
Rapid Research by
the Numbers
Interviews
100
Questions
Up to 10 (plus screening)
Interview Length
10 minutes
Turnaround*
10 business days
Professional Fee
$24,950 NA**
| $32,650 EU***
TeleWeb Briefing
Included
* Assumes immediate access to usable telephone
survey lists. Procurement of new lists may lengthen turnaround
time.
** Does not include expenses associated with
list procurement (if needed), interview incentives (if elected),
or travel.
*** Assumes interviews in one country. Does not include expenses
associated with list procurement and translation (if needed), interview
incentives (if elected), or travel.
More Information
To learn more about how Rapid Research can support your
business needs, contact Julie Schwartz at +1-781-862-8500, Ext. 112,
or jschwartz@itsma.com.
About ITSMA
ITSMA specializes in helping companies market and sell services and solutions.
As a membership organization, we work with the world's leading technology,
communications, and professional services firms to generate new business,
strengthen customer loyalty, and increase brand differentiation. Through
research, consulting, training, and community we provide the insight companies
need to improve marketing impact, sales performance, and business results.
ITSMA is based in Lexington, Massachusetts, and has offices in the United
States, the United Kingdom, and Japan. Learn more at www.itsma.com.
