Online Reputation Management: Bolstering Your Brand Through Conversation and Community

Title:

Online Reputation Management: Bolstering Your Brand Through Conversation and Community

Author:

Bob Baginski

Date Published:

October 16, 2007

Ref. Number:

OLB071016

Pages:

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Just as important as what you say about your company is what others are saying about you. Today, thanks to new digital tools and channels such as blogs, online communities, and podcasts, more and more of the conversations about your company and its offerings are taking place online, and marketers are looking for the best ways to leverage the Web to enhance their reputations and build their brands.

In this Briefing, Brian Harvey, senior director, global marketing and strategy, Accenture, Vic Odryna, CEO, Zazzle Technology, and ITSMA’s Bob Baginski discuss how to proactively shape and amplify your reputation online, including:

Best practices for identifying and interacting with online influencers
How to create a formal monitoring program (Your target is online using the Web every day; if you aren’t at the table, you may end up on the menu.)
How to protect your brand in search

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