NCR Corporation: Building Market Value through a Formal Partnership Process

Title:

NCR Corporation: Building Market Value through a Formal Partnership Process

Author:

Julie Schwartz

Date Published:

November 1, 1997

Ref. Number:

C0012

Pages:

This Best Practice Case Study looks at the formal partnership process currently in use at NCR Corporation, a $7 billion technology and services vendor. The process has evolved over a ten-year period. The beauty of the process today is its intuitive appeal and flexibility in handling many different types of partnering situations and relationships.

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