Comments on: Marketing to the CIO’s Hot Buttons http://www.itsma.com/research/marketing-to-cios-2/ Marketing and sales insight, business results Mon, 30 Jan 2012 15:45:20 -0500 http://wordpress.org/?v=2.9.2 hourly 1 By: Should we stop marketing to the CIO? | Chris Koch's B2B Marketing Blog http://www.itsma.com/research/marketing-to-cios-2/comment-page-1/#comment-8741 Should we stop marketing to the CIO? | Chris Koch's B2B Marketing Blog Tue, 12 Oct 2010 20:51:27 +0000 http://www.itsma.com/?p=3987#comment-8741 [...] of audience segmentation in B2B will increase. More than ever, marketers will need to know which CIO archetype they are talking to and make sure they are not wasting time on those who can’t impact the [...] [...] of audience segmentation in B2B will increase. More than ever, marketers will need to know which CIO archetype they are talking to and make sure they are not wasting time on those who can’t impact the [...]

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