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Marketers who try to speak to all CIOs with a single voice are getting it (almost) all wrong. CIOs may be individuals, but they represent a composite of different roles, depending on their personal and professional backgrounds, the size and context of their companies, and the strategic importance of IT. Marketers need to segment their CIO audience and speak to each in the voice he or she needs to hear. Join ITSMA’s Chris Koch and a panel of outspoken CIOs and learn how to:

• Segment your CIO audience by role
• Engage CIOs by connecting them to one another
• Discover their buying needs