Marketing Services Internally: Highlights from March 1997 Executive Forum

Title:

Marketing Services Internally: Highlights from March 1997 Executive Forum

Author:

Edi Pasalis

Date Published:

April 1, 1997

Ref. Number:

U0008

Pages:

This UPDATE summarizes the discussion of the first ITSMA Executive Forum which focused on internal marketing. Speakers from Digital, Lotus and Xerox shared their experience marketing internally to upper management, to the sales force and to the service delivery force.

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