Building an effective lead management program is a top priority for most marketers, yet only a handful of them consider lead management a core competency.
ITSMA’s four stage Lead Management Roadmap can help marketers become a lead management front runner, by showing them how to:
- Develop the infrastructure and formal processes to manage and track leads
- Implement and integrate marketing automation systems with CRM to support a closed-loop lead management process
- Align closely with sales
- Use data to build buyer personas and generate quality leads
- Analyze buyer behavior to build predictive models and score leads
In addition, ITSMA’s lead management roadmap outlines six areas of focus for marketers to keep in mind when building a best-in-class lead management process.