|Author:||Dianne Kim, Julie Schwartz, Kathy Macchi|
|Published:||November 28, 2012|
Building an effective lead management program is a top priority for most marketers, yet only a handful of them consider lead management a core competency.
ITSMA’s four stage Lead Management Roadmap can help marketers become a lead management front runner, by showing them how to:
In addition, ITSMA’s lead management roadmap outlines six areas of focus for marketers to keep in mind when building a best-in-class lead management process.
This ITSMA document is available at no charge (password required) to ITSMA member companies and for sale to nonmembers.
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