ITSMA's Marketing Framework | IT Services Marketing Association

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Title:

ITSMA Marketing Framework

Author:

Julie Schwartz

Date Published:

January 11, 2010

Ref. Number:

TB007

Pages:

Description:

The new ITSMA Marketing Framework explains the four processes necessary for marketing to help drive business results and highlights the three foundations of marketing that cut across all processes and all stages of the buying process. Has your organization developed the necessary expertise in all the key marketing processes? Find out!

Go to the Marketing Framework

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