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ITSMA Marketing Framework

Author: Julie Schwartz
Published: January 11, 2010
Ref. Number: TB007
Pages: 4

The new ITSMA Marketing Framework explains the four processes necessary for marketing to help drive business results and highlights the three foundations of marketing that cut across all processes and all stages of the buying process. Has your organization developed the necessary expertise in all the key marketing processes? Find out!

Go to the Marketing Framework

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