ITSMA World-Wide Sites: ITSMA Europe
|   Register   |   

ITSMA Marketing Framework

Author: Julie Schwartz
Published: January 11, 2010
Ref. Number: TB007
Pages: 4

The new ITSMA Marketing Framework explains the four processes necessary for marketing to help drive business results and highlights the three foundations of marketing that cut across all processes and all stages of the buying process. Has your organization developed the necessary expertise in all the key marketing processes? Find out!

Go to the Marketing Framework

Downloaded 3 times.

This document is available at no charge (login required) to employees of an ITSMA member company. It's available for sale to nonmembers.

If you are from a member company (view member list) but do not have an account, please register to get access.