How Marketing Can Facilitate the Go-to-Market Strategy

Author:	Julie Schwartz
Published:	September 5, 2012
Ref. Number:	TB046
Pages:	5

When a company brings an offering to the marketplace, whether it’s a new or existing offering, marketing tends to be brought in at the end of the go-to-market process. This is a mistake. Marketing teams can, and should, add value at all stages of the offering launch. ITSMA’s five steps to develop a go-to-market strategy show marketers how they can do this.

The infographic used to illustrate this tool was published in our July 2012 issue of the ITSMA Marketing Strategist, see the article here.

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