Need a better understanding of customer wants and needs? Looking for best practices in developing new solutions? Determined to improve partner and channel management?

Marketing and sales leaders rely on ITSMA for ongoing insight into customer priorities and perspectives, marketing and sales benchmarks and best practices, and the changing requirements for marketing success.

Our research team brings together extensive research and analysis skills, deep industry knowledge and experience, a great reputation for being easy to work with, and a total commitment to meeting your needs.

Member Research - Stay on top of the latest and greatest
All corporate members receive a series of research reports and briefings on services marketing and sales trends, best practices, and innovation as a central part of their membership benefits. Member research reports are also available for sale to nonmembers.

Sponsored Research - Gain the insight without breaking the bank
Multiclient studies provide in-depth data and analysis on market positioning and other critical marketing and sales topics. By pooling resources, study sponsors can undertake detailed studies at a much lower cost than going it alone. Multiclient study sponsorships and final reports are available at member and nonmember prices.

Custom Research - Dig deeper into urgent challenges
From market opportunities and rebranding initiatives to portfolio analysis and customer satisfaction, ITSMA provides the insight and guidance you need to succeed. Our custom research capabilities include a full range of quantitative tools (including phone and Web surveys), qualitative tools (including interviews and focus groups), and competitive analysis.