|Published:||April 28, 2011|
The path to marketing accountability and business impact is lined with data. If you have a data-driven marketing organization, you will see business benefits that fall directly to the bottom line. But becoming data driven isn’t easy and takes time.
This survey report looks at how marketers are using data to report marketing performance, inform decisions, predict buyer behavior, and forecast trends. It provides detail on the current state of data driven marketing, as well as what it takes to become a data savvy marketing organization.
This report is available free of charge to current ITSMA members that responded to this survey. Companies that are not members of ITSMA will receive an Executive Summary.
|Aditya Birla Minacs
ArcSight, an HP Company
Black & Veatch
CompuCom Systems, Inc.
Emerson Network Power | Avocent
I-Lek Technology, Inc.
IBM Global Business Services
Istituto Internazionale di Ricerca
KPIT Cummins Infosystems Ltd.
Orange Business Services
Siemens Enterprise Communications
Siemens Medical Solutions
Tata Consultancy Services Limited
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