Marketers can’t do thought leadership on their own. They can do the research, package the information, and deliver it, but rarely can they come up with the ideas and strong points of view that customers and prospects are looking for. What’s missing is an engine for developing the ideas and points of views that then feed into marketing’s dissemination supply chain of Websites, white papers, conferences, and other delivery channels. In this ITSMA Tool, we offer a model for creating that thought leadership content engine.